Pinterest in 15 Minutes: How Brands can Profit from Pinterest

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Presented by

in 15 minutes

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Questions?

• Submit Questions:

• Via the GoToWebinar “Questions” Box

• Twitter: @ovrdrv or #pindrive

• Join Our Google+ Hangout Afterwards

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Overdrive: Integrated Online Marketing Agency

Search Engine Optimization

Search Engine

Marketing

Online Advertising,

Media

Social Media, Blogs

Creative, Website Design

Marketing Automation,

Email Marketing,

etc.

Analytics

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Less than 2 hours:• 306 repins• 64 likes• 3 comments

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Presenters:

Ja-Naé DuaneDirector, Social Media MarketingOverdrive Interactive@TheSunQueen

Danielle LaurionSocial Media SpecialistOverdrive Interactive@dlaur5

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What is Pinterest?

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Pins by Method

Source: http://www.businessinsider.com/6-charts-that-reveal-the-truth-about-pinterests-crazy-growth-2012-2?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29&utm_content=Google+Reader#40-60-of-users-still-actively-pin-or-share-items-on-pinterest-8-weeks-after-theyve-joined-3

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Pinterest’s Growth

Source: http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/?sm=twitter&date=020812

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25+ Ways to Use Pinterest

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Hold a Contest!

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Add the “Pin It” Button

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Conduct Market Research

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Couponing

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Put a Price on It

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“How To” and “Tutorials”

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Video: Lights, Camera, Action!

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Company History

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Visual Portfolio

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Archive Past Products

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Show Behind-the-Scenes

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Customer Service

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Create a Testimonials Board

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Human Face of Your Brand

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Show Company Culture

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Events and Conferences

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Become an Information Curator

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Repurpose Content

Blog Post

Graphic

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Optimize Profile

Keyword Rich Description and URL

Add Company URL and Social Channels

SEO Title

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Keyword Rich Board Header

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Optimize Each Pin

NoFollow

Keyword Rich Description

NoFollow

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Have Multiple Board Administrators

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Tag people in your pins

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Share your Pin!

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Add an RSS Feed

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Integrate into your Blog

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Increase Traffic

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Who has Pinned from your site?

http://pinterest.com/source/landsend.com

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Questions and Discussion

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http://www.facebook.com/overdriveinteractive

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Upcoming Webinars

“Opportunities in Online Advertising”Thursday, March 1512:30-1:30 PM ET

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Please fill out the online evaluation!

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Thank you!

Ja-Nae DuaneOverdrive Interactive, Director of Social Mediajduane@overdriveinteractive.com

Danielle LaurionSocial Media Specialistdlaurion@overdriveinteractive.com

Moderator: Louis GudemaOverdrive Interactive, Vice President of Business Developmentlgudema@overdriveinteractive.comP: 617-254-5000, x1103

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Thank You