Penguin and Panda: Thriving with Google’s Updates

GlobeRunnerSEO.comWhen Results Matter

Penguin and Panda: Thriving with Google’s Updates

• Affected about 12% of Queries

• Duplicate Text

• Exact Duplicate design

• No Content above the fold

• Thin Text (very little text on the page)

Panda Overview

The Panda Top 10 Losers: %

Similarsites.com -73%

Doc-txt.com -72%

5ty.org -69%

Merchantcircle.com -65%

Pressabout.us -59%

Appshopper.com -53%

Newsalloy.com -51%

Lisisoft.com -47%

Aboutus.org -45%

Ticketnetwork.com -42%

• Affected about 3.1% of Queries

• Hidden Text or Keywords

• Keyword Stuffing

• Detecting of low quality Links and Links Schemes

• Usage of keywords in non-editorial ways

Penguin Overview

Example of Spammy Links

Spammy Link Tactics

• Blog Networks

• Spun Articles

• (Paid) Site-Wide Links

• Link Exchanges, Wheels, etc.

• Low-Quality Press Release

• Directories

• Link Farms and Networks

• Comment Spam

So How did Penguin Affect your Links?

Let's Look on the Bright Side

Cleaning Up Duplicate Content

• write unique content

• 301 redirect

• robots.txt

• rel=canonical

Canonicalization

• http://example.com

• http://www.example.com

• http://example.com/index.html

• http://www.example.com/index.html

Links that are Warm and Fuzzy

• Editorial Links

• Public Relations

• Trade Associations

• Non-profits

• Product Reviews

• Guest Blogging

• And Much, Much More

GlobeRunnerSEO.com