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In this talk we took a look at the Google Penguin and Panda updates of 2012 and how that affected SEO. Also we covered SEO strategies that are long lasting.
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GlobeRunnerSEO.comWhen Results Matter
Penguin and Panda: Thriving with Google’s Updates
• Affected about 12% of Queries
• Duplicate Text
• Exact Duplicate design
• No Content above the fold
• Thin Text (very little text on the page)
Panda Overview
The Panda Top 10 Losers: %
Similarsites.com -73%
Doc-txt.com -72%
5ty.org -69%
Merchantcircle.com -65%
Pressabout.us -59%
Appshopper.com -53%
Newsalloy.com -51%
Lisisoft.com -47%
Aboutus.org -45%
Ticketnetwork.com -42%
• Affected about 3.1% of Queries
• Hidden Text or Keywords
• Keyword Stuffing
• Detecting of low quality Links and Links Schemes
• Usage of keywords in non-editorial ways
Penguin Overview
Example of Spammy Links
Spammy Link Tactics
• Blog Networks
• Spun Articles
• (Paid) Site-Wide Links
• Link Exchanges, Wheels, etc.
• Low-Quality Press Release
• Directories
• Link Farms and Networks
• Comment Spam
So How did Penguin Affect your Links?
Let's Look on the Bright Side
Cleaning Up Duplicate Content
• write unique content
• 301 redirect
• robots.txt
• rel=canonical
Canonicalization
• http://example.com
• http://www.example.com
• http://example.com/index.html
• http://www.example.com/index.html
Links that are Warm and Fuzzy
• Editorial Links
• Public Relations
• Trade Associations
• Non-profits
• Product Reviews
• Guest Blogging
• And Much, Much More
GlobeRunnerSEO.com