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This is a presentation on Open Product Data, as a part of the Open Data initiatives that are ongonig. This presentation will be held at the OpenForum Europe Summit 2011.
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Open Product Data
Raw data now!
Øystein Jakobsen
oystein.jakobsen@informedindividual.org
slideshare.net/opdata/open-product-data
CC-BY-SA 2011. The presentation is CC-BY-SA licenced. This licence does not apply to images used in the presentation.
The Open Data movement…
Tim Berners Lee’s TED-talk in 2009
The Open Data movement…
…succeeded on government
What about product data?
• Great importance to society
• Often, laws dictate that company and product information must be publicly available
– Company information such as identifier, revenue,
– Product information such as identifier, price, vendor, ingredients, nutrition, additives, country of origin
– Environment related information
What about product data?
• Great importance to society
• Often, laws dictate that company and product information must be publicly available
– Company information such as identifier, revenue,
– Product information such as identifier, price, vendor, ingredients, nutrition, additives, country of origin
– Environment related information
Why is open product data important?
Why is open product data important?
assymetrical
Why is open product data important?
information
assymetrical
Why is open product data important?
George AkerlofMichael SpenceJoseph E. Stiglitz
information
assymetrical
Assymetrical information explained
vs
Assymetrical information explained
vs
Questions that are difficult to answer
• ”What are the conditions for the one who made this shirt?”
Assymetrical information examples
• ”What are the conditions for the one who made this shirt?”
• ”Were any animals hurt in making this shampoo?”
Assymetrical information examples
• ”What are the conditions for the one who made this shirt?”
• ”Were any animals hurt in making this shampoo?”
• ”Will this salad dressing trigger my allergies?”
Assymetrical information examples
• ”What are the conditions for the one who made this shirt?”
• ”Were any animals hurt in making this shampoo?”
• ”Will this salad dressing trigger my allergies?”
• ”Are there genetically modified vegetables in this pizza?”
Assymetrical information examples
• ”What are the conditions for the one who made this shirt?”
• ”Were any animals hurt in making this shampoo?”
• ”Will this salad dressing trigger my allergies?”
• ”Are there genetically modified vegetables in this pizza?”
• ”Is this company environmentally friendly?”
Assymetrical information examples
• ”What are the conditions for the one who made this shirt?”
• ”Were any animals hurt in making this shampoo?”
• ”Will this salad dressing trigger my allergies?”
• ”Are there genetically modified vegetables in this pizza?”
• ”Is this company environmentally friendly?”
• ”Can I get this TV cheaper somewhere else?”
Interface
Interpretation
Raw data
Distributed information as a solution
Informed Individual mobile application
With a limited dataset…
• Company
– Ownership structures
– Cayman bank account?
• Vendors
– Store location
– Inventory, Price
• Product
– Ingredients, Nutrition
– Energy usage, battery life
• Value chain
– Production facilities
– Transport
– Wholesaling
How do we get this data?(especially when companies don’t want to share it…)
We demand that relevant data¹ associated with goods and services in Norway² be made publicly available³.
Petition:
How do we get this data?(especially when companies don’t want to share it…)
Some cooperation
www.opdata.org
(Data.gov for open product data)
We need help from politicians
• Offer incentives
• Fund programs
We need help from politicians
• Offer incentives
• Fund programs
• Use existing laws
• Change laws
Thank you
Øystein Jakobsen
oystein.jakobsen@informedindividual.org
slideshare.net/opdata/open-product-data
CC-BY-SA 2011. The presentation is CC-BY-SA licenced. This licence does not apply to images used in the presentation.
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