Obukhova sm influence techniques for topconf

Influence techniques of

Scrum Master: how to build

the team without a power

Topconf Tallinn 2013

Anna Obukhova,

Agile Coach

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Who the Scrum Master is?

From Alexey Krivitsky’s book

Observer

Coach

Assistant

Mentor

Facilitator

Inspirer

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Powerless Leader = Leader 2

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Why we need influence?

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Safety Instruction

Influence techniques are not good or bad, they are

neutral, it only matters how and why you are using them

Influence does not equal manipulation

Protection from unwanted influence – consciousness:

you should see techniques that may affect you

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Monkey Sits on the Crocodile

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Social Animal

Rank

Primativity

Vitality

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Should we bother to raise the rank?

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What influences vitality?

Level of energy

Level of fatigue

Ability to concentrate

How the time is perceived

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2 influence instruments

Using the principles of organism

Using information

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Influence the social animal

Social confirmation

Old and new

Involvement

Consistency

Written agreements

Weak Link

Who owns the room

Gain or loss

Reaction to problems

Laugh

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Social Confirmation

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Old and new

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Involvement

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Consistency

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Written agreements

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Weak Link

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Who owns the room

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Gain or loss

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Reaction to problems

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Laugh

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Don’t contradict yourself

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Influence through information

Stages of new knowledge application

Is he ready to change

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Knowledge>Ability>Skill>Habit

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5 stages of change

I’m Ok as is

Possibly

Soon

Starting

Continue

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Influence is your real job

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Anna.Obukhova@luxoft.com

Anna.Obukhova@mail.ru

LinkedIn: Anna Obukhova

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