NYC Admin Zone: Why Images in Salesforce Matter

Using Images in SalesforceWhy it matters?And why admins need to take care of it NOW?

Jean-Michel MougeolleSharinPix founder, Salesforce MVP Spring’15, France User Group Leaderjmmougeolle@sharinpix.com@jmmougeolle

Image in BusinessWhy does it matter?

Images in 2015 State of the art

Success stories Image POWER for Companies

Community Management

Companies

To Engage

Success stories Image POWER for Everyone

Social Media

Everyone

In Everyday Life

Just to share

Success stories Image POWER for Everyone

Just In Case

Everyone

In Everyday Life

To Secure Information

Success stories Image POWER for Everyone

Proof

Everyone

In Everyday Life

To Explain / To prove

Success stories Screenshots

* Source wired.com CLIVE THOMPSON

Texts

Funny /

Outrageous

Comments

Autocorrect

errors

College

Lessons

Web

Pages

Tweet to

be deleted

Screenshot a new media

« Users of Evernote on iOS save 45 percent more screenshots than a year ago, the company reports. » *

Success stories Photographs are tomorrow’s action

* zoomdle.com

Take a picture of an item you

wish to buy with the app

Buy it live and get it delivered

within the week

Zoomdle*

No Tag needed, just take a picture.

New web-to-store selling solution.

Image in SalesforceWhy you have to worry about it?

Image in Salesforce : as a document An image is not a document!

Full resolution used in storage

No optimized display depending on the device

File name is not relevant for an image

16 megapixels

4 ,5Mo/picture

Image in Salesforce : using content Size does matter!

8 megapixels

3,5Mo/picture

Iphone6

Smartphone image resolution

Samsung S6

One User100 pics

Same as 1500 documents!

Image in Salesforce : using content Size does matter!

3 pictures

savedper user per month

1 000 salesforce

users companies

50 000documents

per month

Image in Salesforce : what about you? Check your smartphone now!

How many pictures do you have on your smartphone ?

How many of them could be useful in salesforce?

Engagement and AdoptionHow can image support your strategy

Engagement and Adoption : Image use in Twitter %retweet according to tweet type

Engagement and Adoption : Image use in Facebook % comparaisons for likes/comments

* Source Social Bakers

Average Interactions per Post

Photo

96

Data : 1,253,840 Post form over 30.000 pages Data Range : February 24, 2014 – March 24, 2014

446

2 199

34

208

473

Statut

1 – 99 999

100 000 – 999 999

1 000 000 +

Number of Fans

Analytics and AdoptionWhich metric lessons can we learn from facebook best practices?

Analytics and Adoption : Don’t focus on likes and comments %Likes and comments SHOULD NOT BE your first concern

Likes, comments analyticsWhich information is missing ?

Engagement is vital but reach and a better knowledge of your audience are also necessary !

So, how can you measure your post’s reach ? And their geographical localization ?

Analytics and Adoption : Likes and comments Good tools for virality

Is Virality your first goal in Chatter? In Community?

What are your real objectives?

Analytics and Adoption : Buzz? Buzz vs Quality

Buzz objectives : Get more followers

Get people know your page/account/brand

Get people talk about you

Buzz Measurement = Likes, Shares, Comments

Quality Post objectives : Assume people keep their interest --- OPTIMIZED REACH on the RUN ---

Engage people --- FEEDBACK on your Post Quality ---- ( even from the readers)

Quality Measurements = Page Views, Post Views, Clicks

#PowerfulPix blog : http://www.sharinpix.com/#blog

Twitter : @jmmougeolle / @SharinPix

Want to learn more?

Thank you