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Using Images in SalesforceWhy it matters?And why admins need to take care of it NOW?
Jean-Michel MougeolleSharinPix founder, Salesforce MVP Spring’15, France User Group [email protected]@jmmougeolle
Image in BusinessWhy does it matter?
Images in 2015 State of the art
Success stories Image POWER for Companies
Community Management
Companies
To Engage
Success stories Image POWER for Everyone
Social Media
Everyone
In Everyday Life
Just to share
Success stories Image POWER for Everyone
Just In Case
Everyone
In Everyday Life
To Secure Information
Success stories Image POWER for Everyone
Proof
Everyone
In Everyday Life
To Explain / To prove
Success stories Screenshots
* Source wired.com CLIVE THOMPSON
Texts
Funny /
Outrageous
Comments
Autocorrect
errors
College
Lessons
Web
Pages
Tweet to
be deleted
Screenshot a new media
« Users of Evernote on iOS save 45 percent more screenshots than a year ago, the company reports. » *
Success stories Photographs are tomorrow’s action
* zoomdle.com
Take a picture of an item you
wish to buy with the app
Buy it live and get it delivered
within the week
Zoomdle*
No Tag needed, just take a picture.
New web-to-store selling solution.
Image in SalesforceWhy you have to worry about it?
Image in Salesforce : as a document An image is not a document!
Full resolution used in storage
No optimized display depending on the device
File name is not relevant for an image
16 megapixels
4 ,5Mo/picture
Image in Salesforce : using content Size does matter!
8 megapixels
3,5Mo/picture
Iphone6
Smartphone image resolution
Samsung S6
One User100 pics
Same as 1500 documents!
Image in Salesforce : using content Size does matter!
3 pictures
savedper user per month
1 000 salesforce
users companies
50 000documents
per month
Image in Salesforce : what about you? Check your smartphone now!
How many pictures do you have on your smartphone ?
How many of them could be useful in salesforce?
Engagement and AdoptionHow can image support your strategy
Engagement and Adoption : Image use in Twitter %retweet according to tweet type
Engagement and Adoption : Image use in Facebook % comparaisons for likes/comments
* Source Social Bakers
Average Interactions per Post
Photo
96
Data : 1,253,840 Post form over 30.000 pages Data Range : February 24, 2014 – March 24, 2014
446
2 199
34
208
473
Statut
1 – 99 999
100 000 – 999 999
1 000 000 +
Number of Fans
Analytics and AdoptionWhich metric lessons can we learn from facebook best practices?
Analytics and Adoption : Don’t focus on likes and comments %Likes and comments SHOULD NOT BE your first concern
Likes, comments analyticsWhich information is missing ?
Engagement is vital but reach and a better knowledge of your audience are also necessary !
So, how can you measure your post’s reach ? And their geographical localization ?
Analytics and Adoption : Likes and comments Good tools for virality
Is Virality your first goal in Chatter? In Community?
What are your real objectives?
Analytics and Adoption : Buzz? Buzz vs Quality
Buzz objectives : Get more followers
Get people know your page/account/brand
Get people talk about you
Buzz Measurement = Likes, Shares, Comments
Quality Post objectives : Assume people keep their interest --- OPTIMIZED REACH on the RUN ---
Engage people --- FEEDBACK on your Post Quality ---- ( even from the readers)
Quality Measurements = Page Views, Post Views, Clicks
#PowerfulPix blog : http://www.sharinpix.com/#blog
Twitter : @jmmougeolle / @SharinPix
Want to learn more?
Thank you
