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2013 Annual Report
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Mighty and on the moveAt over six feet tall, bison are the largest terrestrial
animal in North America. A male can weigh upward
of two tons (that’s close to 4,000 pounds!) Despite
their size, they are constantly on the move, even
walking while they eat.
Every ANIMAL deserves an ADVOCATE
Wins for Wildlife pages 4-9
Financial Overview page 10
Affiliates and Regional Offices page 12
How to Help page 13
Volunteer Leadership, Executive Staff and
Corporate Partners page 14
National Wildlife Federation’s mission is about securing a future for wildlife — a future made possible because of your efforts. As one of the largest and most influential environmental organizations dedicated to protecting America’s wildlife and wild spaces, our strength comes from your commitment.
Thanks to you, 2013 was an extraordinary year at the Federation. Below are just a few ways you are helping to reclaim our nation’s cherished wild spaces and secure a future for the animals that call them home:
• Your support is helping NWF conserve and reintroduce wildlife onto large landscapes across the nation, from public lands across the West that are critical to elk and mule deer, to tribal lands like the Fort Belknap Indian Reservation — where bison, until now, had been absent for more than a century.
• From the wetlands of the Mississippi River Delta to the sea ice of the Arctic, you are driving our fight to defend, protect and restore all of America’s vulnerable and degraded habitat.
• Thanks to you, many species now have a greater chance of surviving the impacts of our changing climate as NWF works with wildlife biologists and other experts to help communities become more climate smart. We’re showing them how to use nature to protect themselves from intensified storms, floods, droughts and more.
While we continue to feel the effects of an economy that is slowly recovering, we hope that you, like us, remain optimistic. Even in an era of partisan politics, intense lobbying by special interests and continued cuts in federal conservation funding, we are also seeing true leadership emerge. There are still key decision-makers in the Administration and Congress that have proven they are willing to not just listen to our concerns, but act. And we at NWF will be heard.
Our enduring hope is in you, National Wildlife Federation members and supporters, and all who care about wildlife. Thank you for your generosity and commitment to keeping our world wild.
Sincerely,
From the Board Chair
2013 NWF Annual Report 3
Sincerely,
Deborah Spalding Chair, Board of Directors
4 2013 NWF Annual Report
Reaching new heightsAt approximately five feet tall on average, whooping
cranes are the tallest birds in North America.
Habitat loss and unregulated hunting once
diminished the whooping crane’s numbers to just 15
birds in 1941. Conservation efforts helped bring them
back from the brink, although today they are still
listed as endangered and continue to depend on our
help — there are presently only about 300 whooping
cranes alive in the wild.
Every VOICE makes a DIFFERENCE
2013 NWF Annual Report 5
Keeping our waters healthyWater is a life-sustaining resource
for all living creatures. Animal or
plant — each depend on having
clean and healthy waterways. Yet
all too often, crucial aquatic habitat
is jeopardized by pollution, climate
change and the undermining of vital
conservation measures like the
Clean Water Act.
With the help of friends and supporters like you, NWF is spearheading
efforts around the country to protect and restore the vital habitat that all
wildlife need to survive. This past year, as a result of NWF’s leadership in
the Texas Living Waters Partnership, species such as the whooping crane
and mottled duck are better protected due to improved water conservation
programs. And in the aftermath of Hurricane Sandy, your support helped
us restore habitat for species such as red knots, piping plovers and crabs
on Atlantic coastlines by working with communities to prepare for sea
level rise, intensified storms and other impacts of climate change.
A tiny travelerMonarchs are the only insects that migrate more
than 2,500 miles annually. (Although not all do so!)
Climate change, illegal deforestation and crop
expansion in critical breeding and feeding habitat
have all contributed to monarch numbers decreasing
at an alarming rate in recent years.
6 2013 NWF Annual Report
Every ACTION has an IMPACT
Planting the seeds for successThe more time you spend in nature,
the more attached you become to it.
That’s why it’s important that people
of all ages get their daily dose of it.
Through programs like Eco-Schools
USA and Schoolyard Habitats,
NWF helps kids develop their own
personal connections to the natural
world. And through our Garden for
Wildlife™ program, we’re engaging
adults while providing sanctuaries
for some amazing wildlife in need,
like the monarch butterfly.
2013 NWF Annual Report 7
NWF donors and supporters like you helped add more than 600
Eco-Schools and 350 Schoolyard Habitats in 2013, bringing our total
reach to 7,000 schools and 2.5 million kids spending regular time
outdoors. These programs teach kids how to garden, conserve energy
and truly appreciate nature. The Federation also designated 15 major
communities as Community Wildlife Habitats, as well as close to 10,000
individual gardens as Certified Wildlife Habitats. In these ways, schools,
homeowners, businesses and parks are providing vital habitat for birds,
butterflies and other backyard creatures, simply by gardening.
A giant on the tundra
A male polar bear can grow to be seven to eight feet
in height and weigh as much as 1,700 pounds. (That’s
roughly as much as a Smart Car!)
Unlike other bears, polar bears are almost
exclusively carnivorous — eating seals, walruses,
whale carcasses and, at times, bird eggs.
8 2013 NWF Annual Report
Every CHALLENGE needs a CHAMPION
Charting a course for the futureDespite being one of nature’s
hardiest survivors, polar bears are
in serious danger of going extinct
due to climate change. As the sea
ice they live and depend on melts
sooner in the spring and freezes
over later in the fall, polar bears
have less time to hunt for seals,
their preferred food. Polar bears are
currently listed as threatened under
the Endangered Species Act.
2013 NWF Annual Report 9
To slow the pace of climate change we must curb carbon pollution and
halt the expansion of dirty energy. This past year, you played a key role
in creating national support for federal policies to cut carbon pollution
from power plants — generating more than 400,000 letters of support
to Congress and the Administration by members and activists. Together
we also further delayed several dirty energy projects — including the
Keystone XL tar sands oil pipeline — and prevented three proposed coal
export facilities from being built in the Pacific Northwest.
Financial Overview
Aptly named, loggerheads have large
heads and strong jaws that allow
them to feed on hard-shelled prey
such as mollusks, crabs and corals.
The organization’s consolidated
statement of activities includes
the results of the operations
of National Wildlife Federation
(NWF) and National Wildlife
Federation Endowment, Inc.
10 2013 NWF Annual Report
Funding In fiscal year 2013, National Wildlife Federation revenue totaled $85 million, with 69 percent of this revenue coming from supporters through memberships, publications and catalog.
Thirty-five million dollars in donations and bequests came from generous individual donors, including our members, Guardians of the Wild, Leaders Club, the J.N. “Ding” Darling Circle and members of our bequest legacy program, the Legacy Society.
Foundations and corporations provided 291 grants for National Wildlife Federation’s conservation and education programs, totaling $18 million. Major foundation grants were awarded by the David and Lucile Packard Foundation, Erb Family Foundation, Ford Foundation, Gordon and Betty Moore Foundation, Houston Endowment, Inc., Kendeda Fund, Meadows Foundation, Norwegian Agency for Development Cooperation, Richard King Mellon Foundation, Walton Family Foundation, Wildlife Conservation Society, William and Flora Hewlett Foundation and other anonymous donors.
Revenues generated by NWF’s publications and films totaled $14 million. Nature education materials’ revenue totaled $9 million. Gain on investment income totaled $6 million, and royalties and other income yielded $3 million.
Supporting ServicesGeneral, administrative and fundraising expenses, which support NWF’s conservation mission, totaled only 22 percent of total expenses for 2013.
Photo of your choice from your
collection and a caption.
2013 EXPENSES
Support services
Conservation education programs
Foundations and corporations
2013 REVENUE
Individuals
Publications
Other
Nature education materials
CONSOLIDATED STATEMENTS OF ACTIVITIES
For the Year Ended August 31, 2013 ($ in thousands)
REVENUE
Contributions from individuals $35,343
Contributions from foundations & corporations $17,804
Publications $13,851
Nature education materials $9,463
Other $8,970
Total Revenue $85,431
EXPENSE
CONSERVATION EDUCATION PROGRAMS
Conservation advocacy programs $26,640
Education outreach and publications $18,493
Other nature education programs $11,335
Membership education programs $9,857
Total program expense $66,325
SUPPORT SERVICES
Fund raising $9,804
General and administrative $8,675
Total support service expense $18,479
Total expense $84,804
CHANGE IN NET ASSETS BEFORE GAINS $627
Other gains $2,736
CHANGE IN NET ASSETS $3,363
NET ASSETS, BEGINNING OF THE YEAR $42,574
NET ASSETS, END OF YEAR $45,937
78%
22%
41%
21%
16%
11%
11%
2013 NWF Annual Report 11
Affiliates and Regional Offices
12 2013 NWF Annual Report
AlabamaWildlife Federation
Arizona Wildlife Federation
ArkansasWildlifeFederation
ColoradoWildlifeFederation
Connecticut Forest & Park Association
New Jersey Audubon PennFuture
Delaware Nature SocietyNational Aquarium
Florida Wildlife Federation
GeorgiaWildlifeFederation
IdahoWildlifeFederation
PrairieRiversNetwork
IndianaWildlifeFederation
West VirginiaRivers Coalition
Iowa WildlifeFederation
KansasWildlife Federation
LouisianaWildlifeFederation
Natural Resources Council of Maine
Environmental League of Massachusetts
Michigan UnitedConservation Clubs
MinnesotaConservationFederation
MississippiWildlifeFederation
ConservationFederationof Missouri
MontanaWildlifeFederation
NebraskaWildlifeFederation
NevadaWildlifeFederation
New MexicoWildlifeFederation
Environmental Advocates of New York
North CarolinaWildlife Federation
North DakotaWildlife
Federation
Environment Council of Rhode Island
South CarolinaWildlife Federation
South DakotaWildlife Federation
TennesseeWildlifeFederation
Vermont NaturalResources Council
NortheastRegional Center New Hampshire Audubon
WisconsinWildlifeFederation
WyomingWildlifeFederation
Association of Northwest Steelheaders
Planning andConservationLeague
Virginia Conservation Network
National Advocacy CenterEarth Conservation CorpsMid-Atlantic Regional Center
NWF Affiliate
NWF Regional Center
South Central Regional Center—Atlanta O�ce
Great Lakes Regional Center
South Central Regional Center
Texas Conservation Alliance
Northern Rockies and Paci�c Regional Center—Missoula O�ce
Rocky Mountain Regional Center
Northern Rockies and Paci�cRegional Center—Seattle O�ce
NWF Headquarters
Virgin IslandsConservation Society
SociedadOrnitol ógicaPuertorriqueña, Inc.
Conservation Councilfor Hawa i i
Renewable ResourcesCoalition and Foundation
ALASKA HAWAII PUERTO RICO VIRGIN ISLANDS
Affiliates and Regional Offices
CaliforniaRegionalCenter
A raccoon can remember the
solution to a tricky task for up to
three years.
NWF’s affiliates are autonomous nonprofit organizations that take the
lead in state and local conservation efforts and collaborate with NWF
on a wide variety of regional and national issues. This diverse network
of partners elects key members of NWF’s leadership and sets NWF’s
conservation policy priorities through an annual resolution process. From
our Regional Centers, NWF launches and deploys on-the-ground projects
that inspire, educate and mobilize Americans in communities from coast
to coast. Both greatly enhance our ability to protect wildlife and the wild
places they call home.
How To Help OUTRIGHT GIFTS
• Become a monthly supporter
• Become a Guardian of the Wild with a donation of
$100 or more
• Join the J.N. “Ding” Darling Circle with a gift of
$1,000 or more
• Make a one-time cash gift
• Make a charitable gift of stocks or bonds
• Honor a loved one with a tribute gift
PLANNED GIFTS
• Remember NWF in your will or trust
• Support NWF by naming us a beneficiary of your
Life Insurance Policy
LIFE INCOME GIFTS
• Set up a Charitable Gift Annuity to support NWF
while still receiving yearly income for your (or your
spouse’s) lifetime
• Name NWF as a beneficiary of your Charitable
Remainder Trust
MATCHING GIFTS
• The impact of your gift could double (or even
triple!) if your employer is one of the thousands
that match employee donations to charitable
organizations like NWF. To learn more, visit
www.nwf.org/matching
There are so many ways to give and help further
the movement to protect wildlife for our children’s
future. To learn more or to make a donation,
please contact us at 1-800-822-9919 or visit
www.nwf.org/howtohelp
2013 NWF Annual Report 13
Volunteer Leadership, Executive Staff and Corporate Partners
BOARD OF DIRECTORS
As of September 1, 2013
Deborah Spalding Chair Guilford, CT
Stephen Allinger Immediate Past Chair Albany, NY
Paul Beaudette Eastern Vice Chair East Greenwich, RI
David Carruth Central Vice Chair Clarendon, AR
Kathleen Hadley Western Vice Chair Butte, MT
Brian Bashore Region 9 Director Lincoln, NE
Tahlia Bear At-Large Director Longmont, CO
Virginia Brock Region 4 Director Crawfordville, FL
Clark Bullard Region 6 Director Urbana, IL
Alison Byers At-Large Director Philadelphia, PA
Shelley Cohen At-Large Director Washington, DC
Ron Clausen At-Large Director Point Richmond, CA
Sharon Darnov At-Large Director Los Angeles, CA
Dianne Dillon-Ridgley At-Large Director Iowa City, IA
John Grant At-Large Director Atlanta, GA
David Hargett Region 3 Director Greer, SC
Mark Heckert Region 11 Director Puyallup, WA
William Houston Region Director 1 Kingfield, ME
Jerry Little At-Large Director Clifton, VA
Ramon Lopez At-Large Director Newport Beach, CA
Christopher Nook At-Large Director Beachwood, OH
Julia Reed Zaic Region 12 Director Laguna Beach, CA
Kent Salazar Region 10 Director Albuquerque, NM
Truman Semans At-Large Director Durham, NC
Leslie Shad At-Large Director Evanston, IL
Gregory Smith At-Large Director Laurel, MD
Mary Van Kerrebrook Region 8 Director Houston, TX
Lise Van Susteren Region 2 Director Bethesda, MD
Bruce Wallace Region 7 Director Ann Arbor, MI
Nicole Wood Region 5 Director Bonne Terre, MO
ENDOWMENT TRUSTEES
As of September 1, 2013
Alex Speyer III Chair Pittsburgh, PA
Sharon Darnov Trustee Los Angeles, CA
Jerry Little Trustee Clifton, VA
E. Wayne NordbergTrusteeNew York, NY
Deborah SpaldingEx Officio TrusteeGuilford, CT
Eric SteinmillerTrusteeWashington, DC
Charles A. VeatchTrusteeReston, VA
EXECUTIVE STAFF
Larry J. SchweigerPast President and Chief Executive Officer
Jaime Berman MatyasExecutive Vice President and Chief Operating Officer
Dulce Gomez-ZormeloVice President, FinanceChief Financial OfficerTreasurer
Maureen SmithChief Marketing Officer
Barbara McIntoshSenior Vice President and General Council
Anthony CaligiuriSenior Vice President, Conservation and Education Programs
VICE PRESIDENTS
Kevin Coyle
John Kostyack
Jim Lyon
Matt Schuttloffel
Anne Senft
14 2013 NWF Annual Report
PRESIDENT’S ADVISORY COUNCIL
As of September 1, 2013
Derith Wallace MacBrideChairPiedmont, CA
Fred AbbeyFalls Church, VA
Kay Kelley Arnold Little Rock, AR
Lowell E. Baier Bethesda, MD
Gregor BailarMcLean, VA
Mark W. BaumReston, VA
Loren BlackfordNew York, NY
Alan and Melinda Blinken Ketchum, ID
Joseph BrennanEvanston, IL
Magalen O. BryantMiddleburg, VA
Fran BuchholzerAkron, OH
Elizabeth BurlesonWhite Plains, NY
Alicia CelorioMiami, FL
Peter Blaze Corcoran, Ed.DSanibel Island, FL
Dr. Gilbert S. Omenn and Martha DarlingAnn Arbor, MI
Leslie C. DevereauxBloomfield Hills, MI
Nicholas Moore EisenbergerNew York, NY
Michael V. FinleyMedford, OR
Rick Flory and Lee RobertJackson, WY
James FowlerNew York, NY
Jameson S. FrenchKingston, NH
Robert H. GardinerCumberland, ME
Tom GilmorePocono Pines, PA
Raymond and Linda GoldenNew York, NY
Susan GottliebBeverly Hills, CA
Dale L. Grimm, Esq.Westlake Village, CA
Maureen Hackett, MDMinnetonka, MN
Barbara Brinton HaasWashington, DC
William T. and Jane HopwoodElkins, NH
Christine P. HsuPotomac, MD
Matt JamesMenlo Park, CA
Catherine Ladnier and J. M. RobinsonGreenwich, CT
Mary Anne Anderson LanierAtlanta, GA
Dr. Robert S. LawrenceBaltimore, MD
Ellen LuttrellMenlo Park, CA
Gina MelinCoconut Grove, FL
Olga MelinSunny Isles Beach, FL
Virginia Claiborne Miller and Bruce WallisNew Orleans, LA
Gilman and Marge OrdwayHonorary MembersWilson, WY and Indian Wells, CA
Paul F. Rizza, PhDGrove City, PA
Simon C. RooseveltNew York, NY
Sallie SebrellLexington, VA
Alanna E. TarkingtonWestlake Village, CA
Michael TraynorBerkeley, CA
Lesley TurnerVienna, VA
R.E. Turner IIIHonorary ChairAtlanta, GA
Walter UmphreyBeaumont, TX
Angela van DoornWashington, DC
Beatrice Busch von GontardFront Royal, VA
Peter M. WegeHonorary MemberGrand Rapids, MI
Steve WeinsteinPembroke, Bermuda
Madelin Martin WexlerChicago, IL
Timothy E. and Lisa WymanEaston, MD
CORPORATE PARTNERS
American Beauties Native Plants
Animal Planet
Aveda
Bank of America
Hanna Andersson
Johnson & Johnson
Mattel
REI
SeaWorld Parks & Entertainment
The Hartford
The Walt Disney Company
Ubooly
2013 NWF Annual Report 15
Credits
Cover, Shutterstock/Johnson Cheng; Page2, Shutterstock/Nagel Photography, Shutterstock/Robynrg (inset); Page 3, Corbis/Rachid Dahnoun/Aurora Open; Page 4, David Sager, DonKates (inset); Page 5, iStockPhoto/Peggy HanHan, iStockPhoto/Belterz (inset); Page 6, iStockPhoto/Debra Lee Wiseberg, iStockPhoto/johnandersonphoto (inset); Page 7, iStockPhoto/Paul Tessier, 123rf.com/Studio Porto Sabbia (inset); Page 8, 2014 Howard Ruby, 2014 Howard Ruby (inset); Page 9, 2014 Howard Ruby, iStockPhoto/Steve Debenport Imagery (inset); Page 10, iStockPhoto/www.goodcoverdesign.co.uk; Page 11, Shutter-stock/foryouinf; Page 12, iStockPhoto/Forest Chaput Photgraphy; Page 13, Shutterstock/BG Smith; Page 14, iStockPhoto/AtWaG; Page15, Shutterstock/hdsidesign; Backcover, 2014 Howard Ruby.
Design: Janin/Cliff Design, Inc.
NATIONAL WILDLIFE FEDERATION11100 Wildlife Center DriveReston, Virginia 20190WWW.NWF.ORG
Your support advances NWF’s conservation efforts across the nation. To determine which giving option may be right for you, please visit www.nwf.org/howtohelp Thank you for your help keeping our world wild!
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