Nordic OTT viewing habits 2014

MOBILE

*Global Mobile OS Stats

*Norway OS Stats

Smartphones are dominant in Nordics

Android Mobile has a strong presence

iOS has over 55% presence

TABLETS

*Global Tablet OS Stats

Android tablets are around 16% of Norwegian market

iOS tablets has over 80%

ANDROID

Fragmentation

*iOS7 now 74%

*iOS6 now 22.5%

Fragmentation

*Android Brands

*Samsung 47% of devices

Android is Fragmented

Support and testing is expensive

It is getting better slowly

Focus on Samsung with Video abilities

Sky having ongoing issues with Android

TiVo not supporting Video viewing on Android (Yet)

Screen Size

*iOS Screen Sizes

*Android Screen Sizes

Fragmentation

No standards

Going to get worse

Expect more encoding & Dev work

Testing team need to think about methods

#newhabits

YouTube Video of Xbox One TV

*More 12 - 34 yrs old have more consoles than Tablets

Firetube rumour? 2014Apple TV

Google Chromecast

Roku 3

Connected TV’s - Improving in 2014

Multi-tasking

+33%!+25%!

More devices trying to take STB position

Larger corporations are challenging traditional STB providers

Viewing habits have changed for under 40’s

Conclusions

Wait for Android on Mobile (1 YEAR) !

Skip Android Tablet !

Forget Windows & others !

Focus on consoles and streaming devices instead !

Embrace TV Everywhere because your users do (Airplay etc)

!Create stickiness with #Social

!Prepare for more Encoding

!Prepare for more Testing methods asap

!Partner?

!

Owen McLoughlin!

owenmcloughin1@gmail.com