Moving Forward with Digital Communications

Moving Forward With Digital Communications

kray mitchell • digital communications specialist • kmitchell@glencoe.org

2014 CONFERENCE NORTH AMERICAN ASSOCIATION OF CLUB ATHLETIC DIRECTORS

The Zombie Apocalypse!

Anything sent digitally from any device.

Global unit sales in millions

0

250

500

750

1000

1250

1500

1999 2001 2003 2005 2007 2009 2011 2013 2015e

Personal Computer Mobile and Tablets

The Paradigm Shift:

source: http://bit.ly/1lWfhgW

The Paradigm Shift:

REPLACED: Every 4-5yrs

REPLACED: Every 2yrs

source: http://bit.ly/1lWfhgW | http://bit.ly/1lpEFav

2012: Half a square foot of LCD screen/every human.

Websites:

Navbar

Sidebar

Branding

Content

Websites:

• Responsive offers a better device-agnostic experience.

• Start with mobile design and scale up.

• We’re still learning mobile. Expect to make mistakes.

• Content is King. Write for web consumption.

Websites:

• Banners (Top, side, in content)

• Alerts

• Modal Window

Email:

Email:

Viewport

Email:

• Emails should be straight forward and to the point.

• Keep subject lines short and intriguing.

• Don’t include large headers (Think Mobile!).

• Reduce images used. Text only emails are OK!

• Include a call to action to drive traffic.

Email:

• Emergency club notices.

• Current and upcoming events.

• League updates and information.

• Statements/Invoices/Requests for info.

Social:

• Relatively new form of communication.

• Preferred over email for 35 and under age group.

• Better mobile experience.

• Many networks to choose from.

• Helps to get messages out via sharing.

Social:

• Emergency club notices.

• Upcoming events or deadlines.

• Results of sporting events or highlights.

• Interesting local history or points of interest.

Digital Displays:

• An old medium that is growing immensely.

• Can present any type of content.

• Content can be scheduled and changed easily.

• Cost effective solutions are available for low motion content

Euclid Analytics

Estimote

kmitchell@glencoe.org | @kraymitchell

2014 CONFERENCE NORTH AMERICAN ASSOCIATION OF CLUB ATHLETIC DIRECTORS