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Slides from the North American Association of Club Athletic Directors Conference 2014
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Moving Forward With Digital Communications
kray mitchell • digital communications specialist • [email protected]
2014 CONFERENCE NORTH AMERICAN ASSOCIATION OF CLUB ATHLETIC DIRECTORS
The Zombie Apocalypse!
Anything sent digitally from any device.
Global unit sales in millions
0
250
500
750
1000
1250
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1999 2001 2003 2005 2007 2009 2011 2013 2015e
Personal Computer Mobile and Tablets
The Paradigm Shift:
source: http://bit.ly/1lWfhgW
The Paradigm Shift:
REPLACED: Every 4-5yrs
REPLACED: Every 2yrs
source: http://bit.ly/1lWfhgW | http://bit.ly/1lpEFav
2012: Half a square foot of LCD screen/every human.
Websites:
Navbar
Sidebar
Branding
Content
Websites:
• Responsive offers a better device-agnostic experience.
• Start with mobile design and scale up.
• We’re still learning mobile. Expect to make mistakes.
• Content is King. Write for web consumption.
Websites:
• Banners (Top, side, in content)
• Alerts
• Modal Window
Email:
Email:
Viewport
Email:
• Emails should be straight forward and to the point.
• Keep subject lines short and intriguing.
• Don’t include large headers (Think Mobile!).
• Reduce images used. Text only emails are OK!
• Include a call to action to drive traffic.
Email:
• Emergency club notices.
• Current and upcoming events.
• League updates and information.
• Statements/Invoices/Requests for info.
Social:
• Relatively new form of communication.
• Preferred over email for 35 and under age group.
• Better mobile experience.
• Many networks to choose from.
• Helps to get messages out via sharing.
Social:
• Emergency club notices.
• Upcoming events or deadlines.
• Results of sporting events or highlights.
• Interesting local history or points of interest.
Digital Displays:
• An old medium that is growing immensely.
• Can present any type of content.
• Content can be scheduled and changed easily.
• Cost effective solutions are available for low motion content
Euclid Analytics
Estimote
[email protected] | @kraymitchell
2014 CONFERENCE NORTH AMERICAN ASSOCIATION OF CLUB ATHLETIC DIRECTORS
