Monthly Giving: A Tool for Sustainable Fundraising

May 5, 2010

Monthly GivingA Tool for Sustainable Fundraising

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CanadaHelps.orgWhat is CanadaHelps?

A public charitable foundation that provides accessible and affordable online technology to both donors and charities.

For Charities

A cost-effective means of raising funds online.

For Donors

A one-stop-shop for giving.

CanadaHelps is a charity helping charities.

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Today’s Presenter

Mike Henry

• Charity Liaison

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Agenda

• What is monthly giving?• How it works• Benefits• Tips• FAQs• Q & A

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What Is It And How Does It Work?

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What is Monthly Giving?

• Recurring set of donations

• Easy way for a donor to support you

• 47% annual growth

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How It Works

Click on DonateMonthly button

Donor Perspective

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How It Works

Enter the following:• Donation amount• Start and end dates• Instructions for the charity

• Dedication options

Donor Perspective

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How It Works

• Create an account to store your credit card information on file• Monthly Giving option only available on credit card• Donor accounts are VeriSign Secured and McAfee Secure

Donor Perspective

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How It Works

• Donor gets email each month confirming the donation

• If a donation could not be processed, the donor is notified

Donor Perspective

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How It Works

Donor gets a tax receipt at the end of the year for all of their donations

Donor Perspective

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How It WorksCharity Perspective

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How It Works

• Email notification each time a donation is received

Charity Perspective

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How It Works

Full donation details in

your report:• Donor contact info

• Amount and fee

• Instructions

• Earmarked as “scheduled giving”

A full monthly giving report

is coming in June

Charity Perspective

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Benefits

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Charity Benefits

• Count on consistent and larger gifts• Less administration

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Donor Benefits

• Donors can “set it and forget it”• Tax receipting simplified

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Example

Instead of asking a donor for a onetimedonation of $100, ask for monthly payments of $10 for a year

One time:$100

Monthly payments$10 x 12 = $120

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Tips

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Tip #1

• Advertise it on your site

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Tip #2

• Advertise it in your e-newsletters

• Add a Donate Now button

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Tip #3

• Tie monthly giving request to a specific cause

– $ 20 a month feeds 2 dogs in an animal shelter

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Tip #4

• Don’t lose your monthly donors

• Best practice is to thank for first donation and then once per year

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Tip #5

• Distinguish your monthly donors

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Tip #6

• Special recognition for monthly donors

– Annual Report

– GalaFor audio, turn on your speakers,

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Tip #7

• Ask one time donors to become monthly supporters

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FAQS

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What Must My Charity Do To Accept Online Donations?

• Sign up with CanadaHelps and send us your banking information

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What Type of Reporting Do I Get?

• Donor name and contact information

• Donation instructions

• Monthly donations are earmarked

• Can be downloadedFor audio, turn on your speakers,

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How Do Donors Get Their Receipts?

• Emailed at end of year

• Also available in donor accounts

• Can be resent at any timeFor audio, turn on your speakers,

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What Happens When a Monthly Series Ends?

• Donor is notified by email

• Provided with instructions to set up a new series

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What If A Donor Requests Their Donations Be Cancelled?

• Remove button in donor account

• We can always help them too

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What Happens If a Donation is Missed?

• Donor notified that card couldn’t be charged

• Instructions given for updating information

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Can Monthly Donations Be Set Up With a Bank Account?

• Monthly donations can only be set up with credit cards

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ABOUT MYCHARITYCONNECTS

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• Free online resources

• Information about technology

• Video demonstrations

• More webinars

• Past webinar recordings

• Learning opportunities

• Events

Next Webinar

“When Communities Come Together to Give: What Haiti

Taught Us About Online Fundraising”

May 19, 20102PM – 3PM

(Eastern Time)

www.mycharityconnects.org

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Question and Answer

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Thank you for attending!

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Check out www.mycharityconnects.org for more resources!

Questions, feedback, comments?

Email us at: info@canadahelps.org

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