Monthly Giving: A Tool for Sustainable Fundraising

May 5, 2010

Monthly GivingA Tool for Sustainable Fundraising

For audio, turn on your speakers, or Call (323) 417-4600, code 698-521-575

CanadaHelps.orgWhat is CanadaHelps?

A public charitable foundation that provides accessible and affordable online technology to both donors and charities.

For Charities

A cost-effective means of raising funds online.

For Donors

A one-stop-shop for giving.

CanadaHelps is a charity helping charities.


Today’s Presenter

Mike Henry

• Charity Liaison


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Reminders

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Webinar recording and slideswill be available on

www.mycharityconnects.org


http://www.mycharityconnects.org/

Agenda

• What is monthly giving?• How it works• Benefits• Tips• FAQs• Q & A


What Is It And How Does It Work?


What is Monthly Giving?

• Recurring set of donations

• Easy way for a donor to support you

• 47% annual growth


How It Works

Click on DonateMonthly button

Donor Perspective


How It Works

Enter the following:• Donation amount• Start and end dates• Instructions for the charity

• Dedication options

Donor Perspective


How It Works

• Create an account to store your credit card information on file• Monthly Giving option only available on credit card• Donor accounts are VeriSign Secured and McAfee Secure

Donor Perspective


How It Works

• Donor gets email each month confirming the donation

• If a donation could not be processed, the donor is notified

Donor Perspective


How It Works

Donor gets a tax receipt at the end of the year for all of their donations

Donor Perspective


How It WorksCharity Perspective


How It Works

• Email notification each time a donation is received

Charity Perspective


How It Works

Full donation details in

your report:• Donor contact info

• Amount and fee

• Instructions

• Earmarked as “scheduled giving”

A full monthly giving report

is coming in June

Charity Perspective


Benefits


Charity Benefits

• Count on consistent and larger gifts• Less administration


Donor Benefits

• Donors can “set it and forget it”• Tax receipting simplified


Example

Instead of asking a donor for a onetimedonation of $100, ask for monthly payments of $10 for a year

One time:$100

Monthly payments$10 x 12 = $120


Tips


Tip #1

• Advertise it on your site


Tip #2

• Advertise it in your e-newsletters

• Add a Donate Now button


Tip #3

• Tie monthly giving request to a specific cause

– $ 20 a month feeds 2 dogs in an animal shelter


Tip #4

• Don’t lose your monthly donors

• Best practice is to thank for first donation and then once per year


Tip #5

• Distinguish your monthly donors


Tip #6

• Special recognition for monthly donors

– Annual Report

– GalaFor audio, turn on your speakers,

or Call (323) 417-4600, code 698-521-575

Tip #7

• Ask one time donors to become monthly supporters


FAQS


What Must My Charity Do To Accept Online Donations?

• Sign up with CanadaHelps and send us your banking information


What Type of Reporting Do I Get?

• Donor name and contact information

• Donation instructions

• Monthly donations are earmarked

• Can be downloadedFor audio, turn on your speakers,

or Call (323) 417-4600, code 698-521-575

How Do Donors Get Their Receipts?

• Emailed at end of year

• Also available in donor accounts

• Can be resent at any timeFor audio, turn on your speakers,

or Call (323) 417-4600, code 698-521-575

What Happens When a Monthly Series Ends?

• Donor is notified by email

• Provided with instructions to set up a new series


What If A Donor Requests Their Donations Be Cancelled?

• Remove button in donor account

• We can always help them too


What Happens If a Donation is Missed?

• Donor notified that card couldn’t be charged

• Instructions given for updating information


Can Monthly Donations Be Set Up With a Bank Account?

• Monthly donations can only be set up with credit cards


ABOUT MYCHARITYCONNECTS


• Free online resources

• Information about technology

• Video demonstrations

• More webinars

• Past webinar recordings

• Learning opportunities

• Events

Next Webinar

“When Communities Come Together to Give: What Haiti

Taught Us About Online Fundraising”

May 19, 20102PM – 3PM

(Eastern Time)

www.mycharityconnects.org



Question and Answer

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Webinar slides and recording will be up on:

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Technology

Monthly Giving: A Tool for Sustainable Fundraising