Mobile Luxury Masterclass SEO

Mobile SE0

Nick Garner: CEO SearchWorks

10 minutes to explain one of the biggest misconceptions in Mobile SEO

Scenario 1: Desktop Search

SERP 1: site-A.com

SERP 2

SERP 3

SERP 4

SERP 5

SERP 6

SERP 7

SERP 8

SERP 9

SERP 10

Desktop Search

DesktopBrowser

Desktop Site

Scenario 2: Mobile Search

SERP 1: site-B.com

SERP 2

SERP 3

SERP 4

SERP 5

SERP 6

SERP 7

SERP 8

SERP 9

SERP 10

Desktop Results

MobileBrowser

Redirected To Mobile Site

Links = Votes

More Good Votes = Rankings

SERP = Search Engine Ranking Position

Internet

Web Site:site.com

SERP 1: site.com

SERP 2

SERP 3

SERP 4

SERP 5

SERP 6

SERP 7

SERP 8

SERP 9

SERP 10

Desktop SearchSERP 1: site.com

SERP 2

SERP 3

SERP 4

SERP 5

SERP 6

SERP 7

SERP 8

SERP 9

SERP 10

Mobile Search

Few Links

Not Enough Good Votes = Poor Rankings

SERP = Search Engine Ranking Position

Internet Web Site

m.site.com

SERP 1:

SERP 2

SERP 3

SERP 4

SERP 5

SERP 6

SERP 7

SERP 8

SERP 9

SERP 10: m.site.com

Desktop ResultSERP 1:

SERP 2

SERP 3

SERP 4

SERP 5

SERP 6

SERP 7

SERP 8

SERP 9

SERP 10: m.site.com

Mobile Result

Most often there are not enough 'voting signals' to mobile sites for Google to work off to get solid results.

Users don't link to mobile sites, they link to the main brand site.

Therefore Google ranks off 'desktop'.

Google Needs Solid Signals

Link build to your main site!

Follow 'traditional' Onsite SEO practices on your main site!

How to Rank

Responsive Design: Sites that serve all devices on the same set of URLs, with each URL

serving the same HTML to all devices and using just CSS to change how the page is

rendered on the device.

How Google Likes It: First Choice

Desktop browserwww.site.com/apples

Mobile browserwww.site.com/apples

Lovely Apples Lovely Apples

Sites that dynamically serve all devices on the same set of URLs, but each URL serves

different HTML (and CSS) depending on whether the user agent is a desktop or a

mobile device.

Second Choice

Desktop browserwww.site.com/apples

Mobile browserwww.site.com/apples

Lovely Apples Lovely Oranges

Sites that have separate mobile and desktop URLs. This is how so many transactional

sites work.

3rd Choice

Desktop browserwww.site.com/apples

Mobile browsermobile.site.com/oranges

Lovely Apples Lovely Oranges

Many sites that have separate mobile and desktop URLs...

Amazon

Google Desktop Query : https://www.google.co.uk/search?q=art+of+seo

Desktop SERP: http://www.amazon.co.uk/The-Art-Theory-Practice-OReilly/dp/0596518862

Mobile SERP: http://www.amazon.co.uk/gp/aw/d/0596518862

Ebay

Google Desktop Query : https://www.google.co.uk/search?q=ebay+buy+phone+battery

Desktop SERP: http://www.ebay.co.uk/sch/i.html?_nkw=lenovo+s205+battery

Mobile SERP: http://shop.mobileweb.ebay.co.uk/searchresults?cmd=SKW&kw=lenovo+s205+battery

Wikipedia

Google Desktop Query : https://www.google.co.uk/search?q=london

Desktop SERP: http://en.wikipedia.org/wiki/London

Mobile SERP: http://en.m.wikipedia.org/wiki/London

3rd Choice

Questions? Nick.Garner@SearchWorks.eu

Mobile SEO: It's 'desktop' results, on mobile.

You have a 'free pass', so take this opportunity and get on with future proofing your site by building it using responsive design.

Finally