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Last year, mobile advertising tripled in volume to to 1.6 billion. And it’s growing even faster as more people all over the world are buying mobile devices and downloading apps. Still wondering if your event should go mobile? See how this new marketing channel can speed up your success. What’s in it for you: • Learn how sponsors can benefit from mobile advertising trends • Attract more leads through new marketing channels • Develop stronger connections with more people at your event • See how a CrowdCompass app can help you do all this & more Sign up for new webinars at http://www.crowdcompass.com/conference-app-webinars/
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Mobile Advertisingand Conference Sponsorships
Are you prepared to make your event more popular?
About Me• Experienced business attorney for startups• General Counsel and Business Development
for CrowdCompass• @BMcGeeESQ and @CrowdCompass• billy@crowdcompass.com
My PassionMaking events more popularby creating engaging experiences through mobile apps.
Where to Start?
Understand the Trends
• U.S. mobile ad spend will jump from $1.45 billion in 2011 to $2.61 billion in 2012 (eMarketer)
• More people buy smartphones than PCs (Gartner)
• The number of messages sent via push notification on their platform increased by more than 1500% year over year (Urban Airship)
What Does This Mean?
Mobile Advertising is Not a Fad
What Does This Mean for Conferences?
Keep Pace or Get Left Behind
Understand the Options
Native vs. Web Dependent
Inspire Attendees
Make Your Event Easy to ShareDrive More Eyes Towards Sponsors
Inspire Attendees
Don’t Get Left BehindMore than 80% of meeting professionals use smartphones, yet only 9% of planners use mobile apps for their meetings.
Mobile Social Media Numbers are on the Rise
• Facebook: Out of 900 million active users, 500 million are mobile (up 58%)
• Twitter: 13.4 million are mobile (up 75%)
• LinkedIn: 5.5 million are mobile (up 69%)
Leverage Speakers
Every Speaker Could be Sponsored
Leverage Speakers
Mobile phone users with Internet access average over 700 social connections.
Encourage the promotion of presentations and notes via your mobile app. Speakers become more visible to the social network of each attendee.
Engage Exhibitors
Sponsor Fun Challengesand Drive Interaction
Engage Exhibitors
In April of 2011, Gartner stated that a gamified service for customer retention will become as important as Facebook, eBay or Amazon, and more than 70% of Global 2000 organizations will have at least one gamified app.
In-app games drive interaction and increase leads.
Deliver for Sponsors
Deliver for Sponsors
Sponsored Splash PageSponsored AdsSponsored Push NotificationsSponsored Exhibitor ListingsSponsored Games and Game Prizes
Analytics, Analytics, Analytics! Mobile is measurable.
How to Drive More Traffic & Results
The Compass
The Event Industry’s First Activity Feed for Accelerating Popularity of Conferences
• @BMcGeeESQ and @CrowdCompass
• 503-730-6102
• billy@crowdcompass.com
Questions
Accelerating Popularity for Conferencesfor Tradeshowsfor Meetings
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