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Facebook, Twitter, Digg, Flicker, RSS Feeds, YouTube, Blogs, oh my! The choices available for communication have exponentially increased over the past five years. What was once considered a “fad” or something just for young people has become the preferred method of communication for many. Since social media will not fade away the questions are: How do we embrace social media effectively? What is the best way to decide which tools to use? And, how can busy nonprofit professionals make time to implement their use? This session will provide participants with the tools and perspective to better navigate the social media revolution. This session will include a fun, fast overview of some of the most popular social media tools and guidelines for using social media to support fundraising and build visibility. A template for nonprofit social media policy will be shared.
Citation preview
Staying Sane with Social Media
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Who is here?
Nicole Harrison
• Social media & digital strategist
• Over a decade of experience working in nonprofits in programming, development and communications
• Nicole also serves her nonprofit peers with a one-of-a-kind Twitter chat: #NPTalk
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Lori L. Jacobwith
• 20+ years as a communication strategist & fundraising coach
• Measurable: Helped organizations raise over $100 million in last 10 years.
• Impact: My work creates environments where people find ease in their work with, and their conversations about money.
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Where we are heading today
What fears do you have about social
media?
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Welcome to the ride
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Is Social Media A Fad?
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
4 Core Principals of Social Media
1. It’s SOCIAL.
2. It’s about community, find it build it, add value to it
3. It involves time and trust.
4. It’s not if you’re going to play, but when.
"Consider social media as a game changer...
Social media is an evolution of how we communicate, an essential part of businesses and organizations that want to move forward
in this new economy…
Prioritize it as one of your most important tasks.”
-Nicole Harrison, Mission Makers blog
Social media =Collection of technology
tools Blogs www.lorijacobwith.com/blog
www.socialnicole.com/blog
Microblogs
Video sharing
Photo sharing
Social media =Collection of technology
tools Bookmarking
Location services
Online communities
Social networks
What is Social Media?
Social Media Strategy v. Campaign
Nicole’s 5 Steps: Social Media Strategy
1. Set SMART Goals
2. Identify Your Target Audience
3. Content Strategy
4. What are your resources
5. Create an Editorial Calendar and Measurement Spreadsheet
Review Often, Track Outcomes, Make Changes to Strategy
How does it fit? The Kitchen
Make Connections
Shared Content
Signposting
Where to start? Listening
Listening: RSS
Listening: Google Alerts
Listening: Dashboard
Listening: Twitter
Getting Started: Your Brand
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Getting Started: Profiles
Profiles: Be Real
Profiles: Be Engaging
Profiles: Be Valuable
Getting Started: Joining
Joining: Comments
Getting Started: Creating
Creating: Content
Who has
time?
.
What you can do today
Start listening:• Subscribe to blogs or news• Set up Google Alerts• Set up a listening dashboard
.
What you can do today
Start asking your community:• Where do you go?• What do you do?• What do you want to do with us?
Staying Sane with Social Media
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How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?
Tell us:One thing you learned
Your next action
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Resources & LinksSocial Media Revolution 2 (Refresh)YouTube video: http://www.youtube.com/watch?v=IFZ0z5Fm-Ng
Social Media Marketing – Opportunities & Challengesby Pastor Ken Freeman on March 27, 2009 http://awsblog4you.blogspot.com/2009/03/mar-27-2009-social-media-marketing.html
10 Must Have’s for Your Social Media Policy by Sharlyn Lauby Mashable Bloghttp://mashable.com/2009/06/02/social-media-policy-musts/
The Difference Between a Social Media Strategy & a Social Media Campaign by Jacob Morgan, July 21, 2009 http://www.jmorganmarketing.com/the-difference-between-a-social-media-strategy-and-a-social-media-campaign/
Tips for Writing Your First Social Media Policy by Maddie Grant & Lyndy Dryer Social Fish LLC & Leslie T. White, Croydon Consulting LLC, February 2010 http://www.nten.org/blog/2010/02/17/tips-writing-your-first-social-media-policy
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Resources & Links10 Highly Successful Social Media Habits On Wild Apricot Blog, November 2, 2010 http://www.wildapricot.com/blogs/newsblog/archive/2010/11/02/10-highly-successful-social-media-habits-for-nonprofits.aspx
The Networked Nonprofit by Beth Kanter & Allison H. Fine, Jossey Bass 2010
Trust Agents by Chris Brogan & Julien Smith, John Wiley & Sons 2009
Engage by Brian Solis, John Wiley & Sons 2010
RSS in Plain English by CommonCraft You Tube Video http://www.youtube.com/watch?v=0klgLsSxGsU
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Staying Sane with Social Media
lori@LoriJacobwith.com
www.LoriJacobwith.com
952- 949-2105
http://twitter.com/LJacobwith
Lori Jacobwith
nicole@socialnicole.com
www.socialnicole.org
612-670-0337
http://twitter.com/SocialNicole
Nicole Harrison
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