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Slides provide an overview of the breakout session delivered Feb. 23. 2011. Some value for viewing only. More value for those in attendance.
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Staying Sane with Social Media
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Who is here?
Nicole Harrison
• Social media & digital strategist
• Over a decade of experience working in nonprofits in programming, development and communications
• Nicole also serves her nonprofit peers with a one-of-a-kind Twitter chat: #NPTalk
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Lori L. Jacobwith
• 20+ years as a communication strategist & fundraising coach
• Measurable: Helped organizations raise over $100 million in last 10 years.
• Impact: My work creates environments where people find ease in their work with, and their conversations about money.
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Where we are heading today
What fears do you have about social
media?
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Welcome to the ride
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Is Social Media A Fad?
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
4 Core Principals of Social Media
1. It’s SOCIAL.
2. It’s about community, find it build it, add value to it
3. It involves time and trust.
4. It’s not if you’re going to play, but when.
"Consider social media as a
game changer...
Social media is an evolution of how we communicate, an essential part of businesses and organizations that want to move forward
in this new economy…
Prioritize it as one of your most important tasks.”
-Nicole Harrison, Mission Makers blog
Social media =
Collection of technology tools
Blogs www.lorijacobwith.com/blog
www.socialnicole.com/blog
Microblogs
Video sharing
Photo sharing
Social media =
Collection of technology tools
Bookmarking
Location services
Online communities
Social networks
What is Social Media?
Social Media Strategy v. Campaign
Social Media Strategy Development
How does it fit? The Kitchen
Make Connections
Shared Content
Signposting
Where to start? Listening
Listening: RSS
Listening: Google Alerts
Listening: Twitter
Listening: Dashboard
Getting Started: Profiles
Profiles: Be Real
Profiles: Be Engaging
Profiles: Be Valuable
Getting Started: Joining
Joining: Comments
Getting Started: Creating
Creating: Content
Who has
time?
.
What you can do today
Start listening:• Subscribe to blogs or news• Set up Google Alerts• Set up a listening dashboard
.
What you can do today
Start asking your community:
• Where do you go?
• What do you do?
• What do you want to do with us?
Staying Sane with Social Media
Tell us:
One thing you learned
Your next action
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How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?
Resources & Links
Social Media Revolution 2 (Refresh)YouTube video: http://www.youtube.com/watch?v=IFZ0z5Fm-Ng
Social Media Marketing – Opportunities & Challengesby Pastor Ken Freeman on March 27, 2009 http://awsblog4you.blogspot.com/2009/03/mar-27-2009-social-media-marketing.html
10 Must Have’s for Your Social Media Policyby Sharlyn Lauby Mashable Bloghttp://mashable.com/2009/06/02/social-media-policy-musts/
The Difference Between a Social Media Strategy & a Social Media Campaignby Jacob Morgan, July 21, 2009http://www.jmorganmarketing.com/the-difference-between-a-social-media-strategy-and-a-social-media-campaign/
Tips for Writing Your First Social Media Policyby Maddie Grant & Lyndy Dryer Social Fish LLC & Leslie T. White, Croydon Consulting LLC, February 2010http://www.nten.org/blog/2010/02/17/tips-writing-your-first-social-media-policy
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Resources & Links10 Highly Successful Social Media Habits On Wild Apricot Blog, November 2, 2010 http://www.wildapricot.com/blogs/newsblog/archive/2010/11/02/10-highly-successful-social-media-habits-for-nonprofits.aspx
The Networked Nonprofitby Beth Kanter & Allison H. Fine, Jossey Bass 2010
Trust Agentsby Chris Brogan & Julien Smith, John Wiley & Sons 2009
Engageby Brian Solis, John Wiley & Sons 2010
RSS in Plain English by CommonCraftYou Tube Video http://www.youtube.com/watch?v=0klgLsSxGsU
Mayo Clinic Social Media Policy http://sharing.mayoclinic.org/guidelines/for-mayo-clinic-employees/
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Staying Sane with Social Media
www.LoriJacobwith.com
952- 949-2105
http://twitter.com/LJacobwith
Lori Jacobwith
www.socialnicole.org
612-670-0337
http://twitter.com/SocialNicole
Nicole Harrison
