Measuring buzz online with the help of El Consultador

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•Direct awareness of ISITE Design agencyDirect awareness of ISITE Design agency•Google Analytics reports direct traffic and new visitor spikes Google Analytics reports direct traffic and new visitor spikes to highest point of 2008to highest point of 2008

•3rd Party Web mentions3rd Party Web mentions•Intelligence feed shows multiple 3rd party web sites talking Intelligence feed shows multiple 3rd party web sites talking about El Consultadorabout El Consultador

•Social media “followers”Social media “followers”•El Consultador has 116 followers over 3 weeks. El Consultador has 116 followers over 3 weeks.

•Twitter directly affected the viewership of the video and Twitter directly affected the viewership of the video and

photos.photos.

•Twitter Volume and Twitter Stream showed us which terms Twitter Volume and Twitter Stream showed us which terms

were most effective, and the share of the total MITX related were most effective, and the share of the total MITX related

conversations that El Consultador was mentioned in.conversations that El Consultador was mentioned in.

•Corporate and Personal RelationshipsCorporate and Personal Relationships•El Consultador was followed and blogged about by multiple El Consultador was followed and blogged about by multiple key individuals in the interactive design and marketing key individuals in the interactive design and marketing industries.industries.