Marketing 2.0

Marketing 2.0

Lindsey GallowayOklahoma Main Street

Traditional Marketing Print

Newspaper, Magazines

Radio Paid Ads, PSA

Television

Direct Mail

Traditional Marketing

Has changed.

Who is online? EVERYONE

The demographics of the US Internet population are evolving to reflect the offline population

More women and users ages 35 and older are coming online

Daily Internet usage among nearly all demographic groups is climbing.

If you aren’t online – you don’t exist

Website is no longer enough Must engage consumers Social Networks, Blogs, YouTube, Flickr

-Infoedge.com

When are people logging on? Average time spent

online by US adults shot up to 14 hours per week in 2008, compared with 11 hours in 2007

Nearly two-thirds of adults claim they go online every day, the majority for more than one hour.

Where are they going? Social Networks

Myspace, Facebook, Twitter, Linkedin

News sources Including blogs

Pay bills

Shopping

Everywhere! Find anything and everything!

What is Social Marketing?

Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships.

Common social media marketing tools include Twitter, Blogs, LinkedIn, Facebook and YouTube.

- Wikipedia

Why should your business be social?

Getting new readers or subscribers Who will eventually turn into customers

Creating transparency and connection Personal connection

Establishing connections Other business owners, customers

Word of Mouth Best form of advertising – you can’t buy it!

How do you become social? Website

Social networks

Blog

Share your story!

Websites Look and Feel

Navigation

Content

Functionality

Findability

Maintainability

Reporting

Websites Is your website accomplishing your mission?

Potential customers / tourists look at your site

Are there things to do on your site? People “preshop” online – can they buy on yours? Can then give you input? Sign up for e-news? RSS?

Are you monitoring your traffic flow?

Social Networks Facebook

Profile Must be personal People can create

Pages – Fans Groups – Members

Promote events Create Community Gain feedback

Social Networks Twitter

What are you doing? Must follow AND be

followed Ask questions Give information “Point” people to

website Can be linked to

Facebook Creates discussion

Gain feedback

Social Networks Myspace

Online Community Events Invites Post Bulletins Volunteers Pictures Videos

Blogs Live journal

Posts chronologically

Great for press releases

Could come from several people

www.wordpress.com or www.blogger.com

E-Newsletters Inexpensive

Quick

Good reach – can be forwarded easily

Tip: send headlines that link to articles on your site as opposed to a bulky pdf

Some things to Remember… Brand

When people log onto to your site, see your ad, hear your radio spot, join your social network do they know it’s your organization or business before they see or hear your name?

Are they getting the same feel? Is your message consistent? Is your logo on everything?

Some things to Remember… Be real

Show your personality – but keep it professional

4:1 Ratio – Talk about other four times more than yourself

Engage – don’t bombard Sending your message over and over will get you un-fanned, un-

followed and un-friended quickly

Link it all together Social Networks point back to website which point to social networks Add sites to email signature lines, newsletter mastheads, even print

materials

QuestionsThank you!

Lindsey GallowayOutreach and Training Specialist

Oklahoma Main Street CenterLindsey_Galloway@okcommerce.gov