marketig plan Electric car (concept)

Welcome

Vishnu Mohan

Drive Xeri drive green

Xtreme EconomicReliableIntrinsic

Our Company provides Electric car Xeri a solutions to improve affordability, safety and efficiency. Ultimate aim is to sustainability &Also economic

We will capture the market with our unique features & technology It is sure that the company can capture the market share of more than 90 % with Xeri. By promoting the market potentials of the segment our Xeri can utilize the opportunity by providing much better features

The marketing strategy that is presented in the following report provides details for the plan that the Electric Vehicle Team of our company will follow to promote our vehicle.

Xeri will attempt to educate our target audience in a way that is both innovative and informative. Specific strategies regarding the target audience and how they will be reached are presented below

Our Vision “Bringing a blue sky back to our earth, with the conditions that the human needs are also satisfied and being number one in the motor car industry “

Our Mission Making our enterprise one of the most valuable in the electric vehicle industry

Let us work together for bringing out new technology & strategies to promote the company

Objectives 1. Generate over 40,000 in sales by the end of year 1. 2. Over take the sales of alto in number, become bestselling car in India 3. Increase sales by 200% by the end of year 2.4. Capture 90%of market share in electric vehicles 5. Win one Fortune 500 company contract within 12 months

The Electric Vehicle Team of our company has spent the past three years developing,

The beautiful car is embedded with intelligent technologies

Long distance drive in this little wonder

Product Overview.

Maximum speed of 95Kmph Kmph 0-60@12 sec

Maximum torque of 63 Nm.

Wind shield solar panel Dual power system

Electric supply 220 V

lead acid battery

Unique feature of the car

Dual power system for the car, helps reducing electricity conception of 35%

It takes only 1 hours in electric supply & 5 hours in sunlight for full battery can drive up to 200 km in an average speed of 60Kph,& it will automatically charge when sunlight is available while driving in such a condition can go up to 250km ,with all the features in use .(lights and music sys)

• (LED) headlights

• 4 way music system• In dash DVD/computer interface

• 60-40 Sliding rear seat

• Five speed manual transmission

• Duel power system

• Power windows & Steering (optional)

• LED signal bulbs

• Back-up sensors

feature

PriceXeri .B1…Rs,2.8 lks (Ex showroom Delhi) Single power option AC 220 V, 2.2 kWWith basic features,

Xeri.B2…Rs,3.2 lks( Ex showroom Delhi) Single power option AC 220 V, 2.2 kW• High intensity definition (HID) headlights • 4 way music system• In dash DVD/computer interface• power windows • LED signal bulbs • Back-up sensors

Xeri Eco.1..Rs,3.5 lks (Ex showroom Delhi) Dual power option AC 220 V, 2.2 kW , Solar wind shieldWith basic features

Xeri Eco.2..Rs,3.9 lks (Ex showroom Delhi)Dual power option AC 220 V, 2.2 kW , Solar wind shield• High intensity definition (HID) headlights • 4 way music system• In dash DVD/computer interface• power windows • LED signal bulbs

Exclusive showroomsIn all the states total.100 total show rooms Cum service centers out of that In each state there will be a showroom capable of holding stock more than 500 units at a time

Shopping Malls booking office and display

Online shopping

PLACE

Distribution channel

Noida plant ___ super stock showrooms in all states ____ other showrooms ----- home delivery

Home delivery

PromotionProduct launce

Awareness campaigns

Advertisements & broachers Brand building Own websiteDirect marketingDisplay centersSpecial sales events Promotional offers (warrantee & service)Utilizing competitive advantages

Promotional offers

Supporting green sky

Free electric recharge once in a week @ show rooms / service centers

For that all outlets will be made solar roof powered and wind mils as much as possible .. On long drive paid re charge options in all outlets

Market

Segments for the model High income, middle income, upper middle Peoples who by a car for 1st time • Those who are willing to help the environment at all costs • Those who are willing to help the environment • Those who looking for a small car • Those who, looking economic cars

Target •Those who looking for a small car / second car • Those who, looking economic cars •Peoples who by a car for 1st time Those who are willing to help the environment at all costs • Those who are willing to help the environment •

Positioning The car is planning to positioned at the market of , middle income & upper middle income people car ,& also as a car for environmental protection & Economic

Our company is only aims at the targets to become number one in the market we will work together in a policy of “No compromise only drive to attaining our vision” Will be focusing on the promotion of our vehicle

based on its outstanding features

Bringing a blue sky back to our earth,

& Green Environment

The marketing strategy that is presented in the report provides details for the plan that the Electric Vehicle Team

Bringing a blue sky back to our earth, & Green Environment

Drive Xeri drive green

Thank youBY Vishnu MOHAN

9446282076 Done as part of a management fest marketing game team members .Kezia .suja

• Vishnu Mohan • Degree in bachelor of commerce .computers accounts And

business management • Post graduate diploma in finance • MBA in marketing and IT

MOB 9446282076