Managing the New Content Supply Chain: Efficiently Reach and Monetize Audiences on all Screens by...

Manage the New Content Supply Chain

To Efficiently Reach and Monetize Audiences on All Screen

Robert Forsyth

Robert Forsyth, Chief Innovation Officer of Worldnow, has more than 25+ years of experience in broadcast television. Robert has worked all aspects from studio technician to technology lead, including the construction of three TV facilities. Prior to Worldnow, Robert spent 17 years with Allbritton Communication.

Critical Factors For Success

Produce

Manage

Syndication Monetize

Analyze

Critical Factors For Success

Where We Are Today Industry Challenges:

• Disconnected workflow across supply chain

• Daisy chain of vendors and custom integrations required

• One directional workflow

• Multiple points of failure

• Significant ongoing integration management and maintenance

Current Industry Challenges

Key Friction Points 1. Content: Time-to-audience across customer experiences

2. Workflow: Editing, processing, production

3. Automation: Reducing manual effort

4. Distribution: Publishing content to any experience

5. Monetization: Monetize audiences on all screens

Field/Studio Systems Distribution Points

Live Field

Desktop

Mobile

Over-the-Top

(OTT)

Content Sources

Acquisition

Digital Sub-

Channels

The Major Shift From TV To Digital Ad Spending

Online has replaced broadcast TV as the biggest advertising medium

Where We Are Going “I skate to where the puck is

going to be, not where it has

been.”

– Wayne Gretzky As the $40BN broadcast television market

transitions from linear to digital, content

owners must transition studio personnel to

multi-screen publishers to effectively

monetize both linear and digital screens.

Comcast’s thePlatform can leverage Worldnow’s clients, technology, and

digital inventory, to break into and capitalize on a highly lucrative market Comcast’s thePlatform can leverage Worldnow’s clients, technology, and

digital inventory, to break into and capitalize on a highly lucrative market Comcast’s thePlatform can leverage Worldnow’s clients, technology, and

digital inventory, to break into and capitalize on a highly lucrative market

Capitalize on the New, Multi-Screen Era

Managing the New Content Supply Chain

Broadcast Live & Unlock Value of Existing Assets A new way to distribute and monetize rich content by combining the major elements of a broadcast facility to launch and support fully automated and branded dynamic live streams to web, mobile, over-the-top (OTT) and digital sub channels.

Thank You

Robert Forysth Worldnow

Rforsyth@worldnow.com