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Manage the New Content Supply Chain
To Efficiently Reach and Monetize Audiences on All Screen
Robert Forsyth
Robert Forsyth, Chief Innovation Officer of Worldnow, has more than 25+ years of experience in broadcast television. Robert has worked all aspects from studio technician to technology lead, including the construction of three TV facilities. Prior to Worldnow, Robert spent 17 years with Allbritton Communication.
Critical Factors For Success
Produce
Manage
Syndication Monetize
Analyze
Critical Factors For Success
Where We Are Today Industry Challenges:
• Disconnected workflow across supply chain
• Daisy chain of vendors and custom integrations required
• One directional workflow
• Multiple points of failure
• Significant ongoing integration management and maintenance
Current Industry Challenges
Key Friction Points 1. Content: Time-to-audience across customer experiences
2. Workflow: Editing, processing, production
3. Automation: Reducing manual effort
4. Distribution: Publishing content to any experience
5. Monetization: Monetize audiences on all screens
Field/Studio Systems Distribution Points
Live Field
Desktop
Mobile
Over-the-Top
(OTT)
Content Sources
Acquisition
Digital Sub-
Channels
The Major Shift From TV To Digital Ad Spending
Online has replaced broadcast TV as the biggest advertising medium
Where We Are Going “I skate to where the puck is
going to be, not where it has
been.”
– Wayne Gretzky As the $40BN broadcast television market
transitions from linear to digital, content
owners must transition studio personnel to
multi-screen publishers to effectively
monetize both linear and digital screens.
Comcast’s thePlatform can leverage Worldnow’s clients, technology, and
digital inventory, to break into and capitalize on a highly lucrative market Comcast’s thePlatform can leverage Worldnow’s clients, technology, and
digital inventory, to break into and capitalize on a highly lucrative market Comcast’s thePlatform can leverage Worldnow’s clients, technology, and
digital inventory, to break into and capitalize on a highly lucrative market
Capitalize on the New, Multi-Screen Era
Managing the New Content Supply Chain
Broadcast Live & Unlock Value of Existing Assets A new way to distribute and monetize rich content by combining the major elements of a broadcast facility to launch and support fully automated and branded dynamic live streams to web, mobile, over-the-top (OTT) and digital sub channels.
