Making SharePoint 2013 Social and Yammer Work Together

Making SharePoint 2013 Social and Yammer Work TogetherCHRISTIAN BUCKLEY @METALOGIX

Christian BuckleyChief Evangelist & SharePoint MVP

Metalogix

www.buckleyplanet.com

@buckleyplanet

cbuck@metalogix.com

Our Continuing Mission:Improve the use and performance of Enterprise Content topower knowledge sharing and collaboration.

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An Avanade global study of enterprise social collaboration trends, analyzing the habits of 4,000 users and 1,000 IT and business decision-makers in 22 countries, found that

Facebook is twice as popular as SharePoint – 73% to 39%

Facebook is also four times more popular that IBM Open connections (17%) and six times more popular than Salesforce’s Chatter (12%)

Facebook ≠ enterprise social

InformationWeek article on Avanade study http://ubm.io/17WDTQs

Of course…

Although Facebook is used by 74% of organizations surveyed, organizations put SharePoint and Chatter (tied at 23%) at the top of their list of deployments for the coming year

When asked about priorities, Facebook fell to the end of the list

Facebook ≠ enterprise social

InformationWeek article on Avanade study http://ubm.io/17WDTQs

Small-team collaboration can be fast and effective

While large-team collaboration can be sluggish and siloed

With all of SharePoint’s strengths, organizations struggle with adoption and engagement

Image borrowed from the SharePoint 911 team at Rackspace

They surface data They provide context They extend the search experience They are increasingly being viewed as the

way in which people communicate

Why are social tools important?

Social is more than just technology

Native SharePoint on prem social features were the step in the right direction…

For more of a dev perspective with detail on APIs, Beyond Social, by Adis Jugo

Social Architecture

User Profile Service

Profile DB (per-service)

People and tag

following

User profile properties

#Hashtags Feed postsSite and

document following

Personal storage space

Managed Metadata

Content DB (site collection per-user)

Conversations are stored in a Content Database in Micro-feed-type lists, and the rest, such as tags, etc., are in a User Profile Social Database

…and then the

fell.

Social in SharePoint

Features

• Community• Social tagging• Easily share content

and activities• Follow documents,

people, sites, tags, and activities

• Improved activity streams

• Improved My Sites• Save locally

Benefits

• Build more robust metadata• Make content more findable• Link people, teams, content

and activities

Social in Yammer

Features

• Community• Social tagging• Easily share content

and activities• Follow people, groups,

announcement and tags

• Activity streams• Profiles

Benefits

• Quickly build community• Internal and external

communication• Powerful search• Integration into O365

What are the technical options for Yammer integration?

Replace the NewsfeedWhen your organization switches to Yammer, SharePoint Newsfeed functionality doesn’t go away. People can still access Newsfeed from their Sites page, and they can continue to follow SharePoint sites, documents and tags there. However, they no longer have the option to send a message to everyone.

SharePoint + Yammer Integration Update

SharePoint + Yammer Integration Update

Add the Yammer Web Part to 2010

The Yammer Web Part provides:

Company Feed - Viewing all messages within your Yammer network.

Group Feed - Allows targeting of content to a specific Yammer group.

My Feed - Provides a fully contextualized view of Yammer, and the ability to browse and create groups.

User Feed - Displays an individual’s user feed or provides additional social context to My Profile pages on the user’s My Site.

The Yammer Web Part for SharePoint Server 2010 also provides other functionality like search and the ability to customize features such as notifications, with document and list-item integrations.

SP2010 On Prem and Yammer

One-Way Content Push to Yammer

Remove Native Social Features

Guidance forthcoming…

Directory Sync - Streamline user provisioning and automatically sync user additions and deletions to an existing company directory.

Single Sign-On - Let employees access Yammer from a single sign-on portal, where all enterprise apps are conveniently located.

Salesforce.com - Deliver Salesforce.com activity automatically to Yammer to track the progress of accounts, leads and campaigns.

Yammer Embed - Embed Yammer feeds into your existing business systems such as your Intranet, content management systems and CRM tools.

REST API Guide - Provide an HTTP interface to features available in the Yammer Web Application.

Dynamics CRM - Yammer available inside Microsoft Dynamics CRM Online, adding a social layer to your CRM to jumpstart collaboration.

App Directory - A comprehensive list of Yammer apps are available.

Yammer Integration Options

The future of Yammer…

For O365, meet Oslo

Inline Social Experience

Using social as a bridge into the cloud for SharePoint

Going the hybrid route

On Premises Cloud

AD

Azure AD

Yammer integration Federated search results Federated dashboards Analytics and BI Workflows (RESTful web services) BCS – OData connections to services Dynamics CRM

Other Hybrid Scenarios

As SharePoint and Office 365 mature, they will be broken into their core services.

Through OTB tools, APIs and 3rd party vendor solutions, organizations will be able to consume via a truly IaaS model.

Eventually, we will design solutions using only those components needed to meet business requirements, many of them accessed via the app model or other customized solutions.

Requires firm understanding of your requirements and your current, and future, employee skillsets.

The Future of SP Services

“Organizational success with social media is fundamentally

a leadership and management challenge, not a technology implementation.”

The Social Organization, Bradley and McDonald (Gartner)

The soft-skills of making social work in the enterprise

People

Process

Technology

Three components to your strategy:

One of the most powerful aspects of any knowledge management or collaboration platform is its ability to surface data that is otherwise hidden, unshared, lost.

Make social more visible

People hoard data. Most of the time it's not intentional -- its institutional.

Make social more visible

Data can be fleeting, unless you take steps to liberate your content.

Make social more visible

Where are people collaborating?

Who is (and isn't) participating?

How much content is being shared?

Where is it working, and where is it not?

Why are some teams more successful than others?

Where do tools make sense versus team culture?

What can you do to support your Power Users?

Watch, Talk, and Listen to your users

Only through visibility can we do more to measure, improve, automate, and iterate on our broader collaboration strategies.

You cannot manage what you cannot measure.

But if people don’t participate, you’ll have nothing to measure.

1.Never leave a post/conversation unanswered2.Pull people into conversation 3 different ways3.Redirect conversations using Share4.Track important conversations using

Bookmarks5.Use the YamJam model6.Constantly clean up content and comments7.Create a usage policy8.Add relevant content and links to your front

page

Power User Tips + Best Practices

Thank you!

www.buckleyplanet.com

@buckleyplanet

cbuck@metalogix.com

Essential reading: Yammer – One Year Later http://bit.ly/1k7n4GF