Making Pinterest Stick For Your Brand

Making stickfor your brand.

June 27th, 2012Social Media Breakfast Greater Philly

Speaker/Moderator: Christopher StemborowskiPanelists: Apu Gupta, Jessica Lawlor,

Natalie Sutton, Caroline Bean

#SMBphilly

Visit BucksLogopinterest.com/VisitBucksPA/

Dunkin DonutsLogopinterest.com/DunkinDonuts/

OxfordSquareLogopinterest.com/oxfordcomm/

OxfordSquareLogotwitter.com/smbphilly

Organized Outlook

A round of applause for them!

Thanks to everyone that made today possible:

Visit Bucks CountyOur Panelists Dunkin Donuts

Buckle up, here we go.

Pinterest 101Basic Pinterest TacticsThe GrowingPintrespherePinterest StrategiesPanel of Experts

Don’t be shy.

Creating content or have a question today?

Tweet out your blog posts, videos, pins, etc so we can link to them! #SMBphilly or @SMBphilly

About Christopher

You should see him in color!

Don’t be a stranger.

Christopher Stemborowski

Associate Communication Strategist

Oxford Communications

Twitter: @cjstem

Email: cstemborowski [@] oxfordcommunications.com

That was easy.

Today’s deck will be available online atslideshare.net/christopherstemborowskiso you don’t have to scribble notes furiously!

About Pinterest

3.6%

There’s a new way to window shop.

traffic on the web comes from Pinterest!

of referral Think digital cork board version of Twitter.

BOARDSPINS

REPINSLIKES

FOLLOWS

In the words of Beyonce, “Girls, who run the world...”

Generally accepted split of 80% females and 20% males.

Want to know which social networks and apps to watch? Follow the crowds and the funding.

17.8+ Million users... and counting

$138 Million in funding

Key Investors: Rakuten, Andreessen Horowitz, FirstMark Capital and Bessemer Venture Partners

Covering Basics

• Creating interesting boards with original names

• Pin and repin regularly• Link your account to Facebook, Twitter

and website• Use keywords and tags in descriptions • Create ‘pinnable’ images for blog

content• Give credit and don’t steal

Be findable, valuable and interesting.

Visit Bucks County

Variety and volume give a consistent stream of great content.

Visit Philly

Capitalizing on content sources and making use of video format.

Adventure Aquarium

Creating great descriptions full of keywords.

Oxford Communications

Creating ‘pinnable’ content doesn’t have to be hard. It can be an extension of your other social efforts.

The Pinteresphere

Marketers are spoiled for choice with Pinterest tools.

• Measurement tools (Pinerly, Curalate, Pintics, Pinpuff, PinReach)

• Pinbooster (introduces marketers to power pinners)

• Pin Generators (Pin A Quote, Pinstamatic, ShotPin)

• Extentsion Tools (Pinzy, Pin Search, Pinterest Right-Click)

• WordPress Pinner

Beyond Basics

• What should be in your Pinterest strategy?

• How specific can you define your goals?

• Are your expectations inline with what the platform delivers?Chart your course and set sail!

About the Panel

Apu Gupta, CEO & Co-founder, CuralateJessica Lawlor, Visit Bucks CountyNatalie Sutton, Adventure AquariumCaroline Beam, GPTMC (Visit Philly)

Making stickfor your brand.

June 27th, 2012Social Media Breakfast Greater Philly

Speaker/Moderator: Christopher StemborowskiPanelists: Apu Gupta, Jessica Lawlor,

Natalie Sutton, Caroline Bean

#SMBphilly

Visit BucksLogopinterest.com/VisitBucksPA/

Dunkin DonutsLogopinterest.com/DunkinDonuts/

OxfordSquareLogopinterest.com/oxfordcomm/

OxfordSquareLogotwitter.com/smbphilly