Lost in the Supermarket - Persuasive Services Seminar

Lost in the SupermarketMobile Software for Sustainable Food Consumption

David Kjelkerud | 25 February 2009 | davidkje@kth.se persuasiveservices.org

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‣ Master Thesis

‣ Persuasive Services

‣ Media Technology KTH

‣ Human Computer-Interaction

Me

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Lost in the Supermarket

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How can mobile software aid the change to a sustainable food consumption?

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How can mobile software aid

persuade us to change to a sustainable food consumption?

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OK. Fine, but why?

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‣ UN report (Livestock 18% of carbon emissions)

‣ Tragedy of the Commons – declining populations, e.g. fish

‣ Pesticides, fertilizing, transports, packaging, etc.

Environmental impact of food production / consumption

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‣ Food hub

‣ Like magic!

‣ Lacking information about products

The supermarket

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Hello mobile!

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‣ Always on, always close, everybody’s got one

‣ Can provide information in the moment of buying

‣ Great platform for social data

Mobile phone in the supermarket

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‣ Reclaim Your Data (Interactive Institute)

‣ Consumer Gadget

‣ MenuTool

Some examples

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Prototypes

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fisk.ccFriday, February 27, 2009

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‣ SMS / Web interface

‣ Uses data from WWF, Greenpeace, Swedish Board of Fisheries

‣ PDF? I need XML!

fisk.cc

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Data is great

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Data is great

but...

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Data is great

but...

Social data is greater

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‣ Will have social layer on top of environmental information

‣ Supermarket is an invisible community

‣ Reaching non-users by public screens

‣ But... also showing how your behavior is unique

2nd prototype...

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‣ How to communicate environmental info

‣ Data input is hard

‣ And of course, does this change behavior?

Some unanswered questions (as of yet...)

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Questions?blog at lostsupermarket.org

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