Loosening the leash

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Prescribing rigid strategic planning practices to social media management can be a dangerous practice. It limits the reaction time to opportunities to reach out to and connect with potential and real customers. Gain the edge by making social media a loosely defined but highly appreciated marketing practice.

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Loosening the Leash:Social Media Opportunities & Marketing

Strategies

Syracuse BizBuzzMay 27, 2010

Parent Blogger from Ottawa, ONwith thousands of readers

Andrea Tompkins

Convention & Sports Sales

Packages

Thursday, October 30 (noon newscast)CJOH-TV (the CTV affiliate for the Ottawa, Ontario market)

Broadcasts locally on channel 13

Media Relations

Online Promotions

Parent Blogger from Ottawa, ONwith thousands of readers

Andrea Tompkins

Leslie Root

One of the 6,086 Facebook users who loves Syracuse

Laurie Piecham Clancy

1 of the 20 winners to the “Pride of New York Harvest Festival Charity

Gala Ticket Giveaway” held on Syracuse, NY Facebook page

Randy Hadzor

Facebook fan who used Syracuse, NY page to promote his

event

Danielle Rauch

Online Promotions ManagerSyracuse Convention and

Visitors Bureau

Katie Nielsen

Convention Sales ManagerSyracuse Convention and

Visitors Bureau

David Heymann

General ManagerSheraton Syracuse University Hotel

John Stage

OwnerDinosaur Bar-B-Que

CVB staffers asked visitors to the Syracuse booth at the 2009 NYS Fair: “What do you love about Syracuse?”

Here’s what some of them said:

What do you love

about Syracuse?

More Dino recognition from us and our followers

Butch Spyridon

PresidentNashville Convention and

Visitors Bureau

Devastation in Nashville

JD Crowe

Chair, Regional Convention & Facilities

Sweet Adelines Region 16

Video Stats

Posted: April 30, 2010

Total views: 249 (as of 5/25)

141 from Canada88 from the US6 from Australia5 from Europe

2 from Asia

Questions?

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