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Loosening the Leash: Social Media Opportunities & Marketing Strategies Syracuse BizBuzz May 27, 2010

Loosening the leash

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Prescribing rigid strategic planning practices to social media management can be a dangerous practice. It limits the reaction time to opportunities to reach out to and connect with potential and real customers. Gain the edge by making social media a loosely defined but highly appreciated marketing practice.

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Loosening the Leash:Social Media Opportunities & Marketing

Strategies

Syracuse BizBuzzMay 27, 2010

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Parent Blogger from Ottawa, ONwith thousands of readers

Andrea Tompkins

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Convention & Sports Sales

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Packages

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Thursday, October 30 (noon newscast)CJOH-TV (the CTV affiliate for the Ottawa, Ontario market)

Broadcasts locally on channel 13

Media Relations

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Online Promotions

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Parent Blogger from Ottawa, ONwith thousands of readers

Andrea Tompkins

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Leslie Root

One of the 6,086 Facebook users who loves Syracuse

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Laurie Piecham Clancy

1 of the 20 winners to the “Pride of New York Harvest Festival Charity

Gala Ticket Giveaway” held on Syracuse, NY Facebook page

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Randy Hadzor

Facebook fan who used Syracuse, NY page to promote his

event

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Danielle Rauch

Online Promotions ManagerSyracuse Convention and

Visitors Bureau

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Katie Nielsen

Convention Sales ManagerSyracuse Convention and

Visitors Bureau

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David Heymann

General ManagerSheraton Syracuse University Hotel

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John Stage

OwnerDinosaur Bar-B-Que

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CVB staffers asked visitors to the Syracuse booth at the 2009 NYS Fair: “What do you love about Syracuse?”

Here’s what some of them said:

What do you love

about Syracuse?

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More Dino recognition from us and our followers

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Butch Spyridon

PresidentNashville Convention and

Visitors Bureau

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Devastation in Nashville

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JD Crowe

Chair, Regional Convention & Facilities

Sweet Adelines Region 16

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Video Stats

Posted: April 30, 2010

Total views: 249 (as of 5/25)

141 from Canada88 from the US6 from Australia5 from Europe

2 from Asia

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Questions?