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Prescribing rigid strategic planning practices to social media management can be a dangerous practice. It limits the reaction time to opportunities to reach out to and connect with potential and real customers. Gain the edge by making social media a loosely defined but highly appreciated marketing practice.
Citation preview
Loosening the Leash:Social Media Opportunities & Marketing
Strategies
Syracuse BizBuzzMay 27, 2010
Parent Blogger from Ottawa, ONwith thousands of readers
Andrea Tompkins
Convention & Sports Sales
Packages
Thursday, October 30 (noon newscast)CJOH-TV (the CTV affiliate for the Ottawa, Ontario market)
Broadcasts locally on channel 13
Media Relations
Online Promotions
Parent Blogger from Ottawa, ONwith thousands of readers
Andrea Tompkins
Leslie Root
One of the 6,086 Facebook users who loves Syracuse
Laurie Piecham Clancy
1 of the 20 winners to the “Pride of New York Harvest Festival Charity
Gala Ticket Giveaway” held on Syracuse, NY Facebook page
Randy Hadzor
Facebook fan who used Syracuse, NY page to promote his
event
Danielle Rauch
Online Promotions ManagerSyracuse Convention and
Visitors Bureau
Katie Nielsen
Convention Sales ManagerSyracuse Convention and
Visitors Bureau
David Heymann
General ManagerSheraton Syracuse University Hotel
John Stage
OwnerDinosaur Bar-B-Que
CVB staffers asked visitors to the Syracuse booth at the 2009 NYS Fair: “What do you love about Syracuse?”
Here’s what some of them said:
What do you love
about Syracuse?
More Dino recognition from us and our followers
Butch Spyridon
PresidentNashville Convention and
Visitors Bureau
Devastation in Nashville
JD Crowe
Chair, Regional Convention & Facilities
Sweet Adelines Region 16
http://www.youtube.com/watch?v=I_MjCS_dSC0
Video Stats
Posted: April 30, 2010
Total views: 249 (as of 5/25)
141 from Canada88 from the US6 from Australia5 from Europe
2 from Asia
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