Lecture Slides 11 19 08

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ITM 309

Web Page Development

Dr. Frederick Rodammer Michigan State University

Eli Broad College of BusinessRodammer@bus.msu.edu

November 19, 2008

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Today’s Learning Objectives

• Successful Start for Completing Assignment #6

• Understand and Apply Credible Website Criteria

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This Week’s Recitation

• Create a Web Page

• Enhance Your Web Page

• Create Your Personal Wiki: Part I for #6

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Video Highlights

• Internet has been around since late 1960s– Originally Military & Academic Network– “Killer app” - eMail

• World Wide Web – 1990 [now called Web 1.0]– Originally text only, based upon simple “Markup”

language that allowed formatting and linking between pages

– “Killer app” – Web sites & eCommerce

• Web 2.0 – last one to three years– Interactivity a premium– “Killer app” - Rich Collaboration and personalization

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Your Personal Wiki

• A wiki (Hawaiian for “quick”) is a piece of software that allows anyone to freely create and edit the content of a web page simply by using any Web browser.

• Wikis offer a powerful, flexible and collaborative communication tool for developing Web sites.

• The best part of a wiki is that it grows and evolves as the collaborating community adds content.

• Wikis are designed for anyone who wants to enhance team communications, improve knowledge sharing, foster collaboration, and build online communities.

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Your Personal Wiki: Topics

• Student organization• Fraternity or sorority• Academic organization• Favorite author or book• Favorite band or musician• Favorite sports team• Favorite movie• Other

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CREDIBLE WEB SITE CRITERIA

• Attractive to user/customer

• Represents you and your company.

• Trust in transacting.

• Credible.

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Signs A Website Offers a Poor User Experience

• Lots of traffic, few purchases

• Abandoned items in shopping carts

• Users only hit top level of your site – do not visit deeper pages

• Lack of repeat customers

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CREDIBLE WEB SITE CRITERIA

1. Design your site so it looks professional.2. Make it easy to verify the accuracy of

information on your site.3. Show that there is a real organization behind

your site.4. Highlight the expertise in your organization

and in the content and services you provide.5. Show that trustworthy people stand behind

your site.

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CREDIBLE WEB SITE CRITERIA

6. Make it easy to contact you.

7. Make your site easy to use --- and useful.

8. Update your site’s content often.

9. Use restraint with any promotional content.

10. Avoid errors of all types, regardless of how small they seem.

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ITM 309 Homework

• Complete Part I of Assignment #6

• Keep Up: Baltzan Readings and Slides– Chapters 9 and 10– Chapters 11 and 12 Next Week