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Qualitative Research
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PresentersJennifer Butcher, Ph.D. Diane Mason, Ph.D.Donna Fong, Ed.D.Donda Slaydon, Ed.D.
How to Master Qualitative Design
Leadership-U May 3, 2013
Research Design Selection• Gain familiarity with core designs.– Narrative, Ethnography, Grounded Theory, Case
Study, Phenomenological• Examine research studies.• Align research question with design.• Become an expert.
Narrative• Narrative text used with a specific focus on the stories lived
and told by individuals, and chronologically connected.– Analysis of narrative– Narrative analysis
• Example– Factors that Influence Hispanic Students to Take Advanced
Level Courses - Susan M. Caffery, Ed.D.
Ethnography• Observation and recording of shared learned
behaviors of a cultural group.• Example– An Ethnographic Case Study of the Professional
Development Model in a Successful ElementarySchool Within a Suburban SoutheastTexas School District
– – Valerie Petrzelka, Ed.D.
Grounded Theory• Generate or discover a theory (Creswell, 1968)• Examples
– Used primarily in Human Research Development.– Studies of workplace are development.– Responses to organizational change.– Conflict management.– Exploration of leadership values in teamwork.– Developing Long-Term Physical Activity
Participation: A Grounded Theory Study WithAfrican American Women (Creswell, 2013)
Phenomenological• Describes the meaning for several individuals, their
lived experiences of a concept, or phenomenon.• Example– A Study of High School Veteran Teachers Who Have
Changed Instructional Paradigms to EmbraceDigital Tools: Framed Within AdultLearning Theory – Donna Fong, Ed.D.
Case Study• Issue explored through one or more cases within a
bounded system with detailed, in-depth data collection (observations, interview, documents, etc.)
• Example– Case Study of Implementation of
Flexible Grouping in One School Framed Within the Change BasedAdoption Model – Donda Slaydon, Ed.D.
Researcher Role• Reduce bias– Use specificity with terms.– Set aside personal experiences.– Examine with a fresh perspective.
• Epoche – Common in qualitative research.– Usually a page or so in length.
Data Collection Process• Yourself, someone else, or team?• Data Types– Interviews• Individual, pairs, or focus group?
– Open-ended survey items– Artifacts– Social Media
Coding and Identifying Themes• Coding is the process of examining the raw
qualitative data.• Results in assigning codes, labels, or themes to
words, phrases, sentences, or paragraphs.• Themes are often referred to as
categories. Generally, no more that 5-7.• Themes are similar codes aggregated
together to form a major idea.
Coding Group Activity• Coding Qualitative Data– Examine code list and decide which code sums up
the text discussion.– Read a passage and provide a code for what is
happening in each line of the text.• Questions & Answers
Contact Information
Diane Mason, Ph.D.diane.mason@lamar.edu
Jennifer Butcher, Ph.D.jbutcher@lamar.edu
Donna Fong, Ed.D. dfong@lcmcisd.org
Donda Slaydon, Ed.D. dondaslaydon@sbcglobal.net
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