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Slides presented in New Leadership Lessons in a Digital Age - Day 1
Citation preview
New Leadership Lessons In A Digital Age
X50.9132May 7 & 14, 2011
New York UniversitySchool of Continuing and Professional Studies
Marketing, Advertising, Public Relations
Lisa A. BingDarnee Phipps
Overview
• Welcome
• Syllabus review
• Expectations & Assignments
• Student introductions
• What are the challenges facing today’s business leader in getting ahead of the curve on understanding and planning for integration of social media inside the enterprise?
• Social software technologies provide innovative approaches for discovering, collecting, organizing, managing and distributing data and information. The emerging technologies and platforms for enterprise social media are creating new forms of collaborative interactions that in the past have not been so easy to initiate or predict.
The Challenge to Leadership: Social Media v Social Computing
Gartner 2010
Social Media•Social Networking•Photo/Video Share•eMail / Messaging•Communities•Blogs / Forum•Public / Global
•Wikis
Social Computing•Authoring•Collaboration
•email / Messaging•Photo / Video Share
•Blogs•Communities
•Social Networking•Wikis
Interface(Fire Wall)
FacebookLinkedinTwitterYouTubeMySpace
Microsoft SharePointnGenera – SpacesIBM – Lotus Notes /ConnectionJive BSN
Basic Definitions: Social Media v Social Computing
Social MediaSocial Computing
The internet The Enterprise
Social Media•Public
•Open Content•Velocity•Reach•Visibility
•Mass market•Niche
•Chaotic / Self organized•Informal
Social Computing•Work Processes•Closed Content
•Rules•Functional Differentiators
•Mission•Work Communities•Peer Exchange
•Knowledge Management
Interface(Fire Wall)
MonetizationBranding / MarketingOpinion & PerspectivesNews – Event DrivenConsumer DrivenInterests – Mass / NicheFreedom of Action / Speech
Domains: Social Media v Social Computing
Social MediaSocial Computing
The internet The Enterprise
Information / Knowledge SharingExpertise / Skill LocatorBusiness StandardsSkillsProcess DrivenClosed community - CorporateLimited Action / Code of Conduct
© Copyright 2010 The Advisory Council, Inc.
Workgroup
Business Unit
Enterprise
Collaboration
Social NetworkingMicrosoft
IBM
JiveSoftware
nGenera
Google**
Market Leaders (YE2009)** Google Cloud AppsPartial List
Teligent
Vignette
Visible PathLinkedin
SpokeAskMeAtlassian
Social Text
RVIN
Social Computing: Platforms
Exercise
1. What sites are you currently active in:Personally?Professionally?
2. Name at least 3 things you do on each.
3. What problems have you encountered?
Social Computing: Organizational Networks
• Leadership participation is key– Key principals: acknowledge potential of organizational
networks and develop tactical blueprint to leverage and measure value
– If management does not get ahead of curve, then risk and unpredictability increase as usage evolves organically among employees without clear policies or focus
– Benefits can be immediate and significant with right plan and blueprint in place
Social Computing: Leadership
Benefits of Enterprise Social Computing
10Open Leadership, Charlene Li
Key Leadership Challenge
Open Leadership
• Having the confidence and humility to give up the need to be in control, while inspiring commitment from people to accomplish goals
• How to give up control, and be in command
Open Leadership, Charlene Li
Information SharingExplainingUpdatingConversingOpen MicCrowd sourcingPlatforms
Decision MakingCentralizedDemocraticSelf-managingDistributed
Open Leadership, Charlene Li
Open Leadership: 10 Elements of Openness
14
Centralized Democratic
Consensus Distributed
Decision making models
Open Leadership, Charlene Li
What types of decisions are you regularly involved in?• Product development, branding/positioning
• Project planning, budgeting, hiring
• Other How do you currently make decisions? How effective is it? How would involving different/more people have an
impact? How would greater information sharing improve decision
making?
Exercise: Evaluate your decision making process
15
Open Leadership, Charlene Li
Are You An Open Leader?
16
Pessimist Optimist
Collaborative
Independent
Open Leadership, Charlene Li
Determine how open you need to be with information to meet your goals
17
Openness Audit
Open Leadership, Charlene Li