Lead the Enterprise Social Revolution: How to Drive Sustainable Adoption

Blockbuster vs netflix story

1999 - IPO

2004 – 9000 stores

2010 – Bankrupt

2011 – Acquired by DISH

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Systems

Processes

Structure

Hierarchy

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Do More w/ Less Social Engagement Speed of Business BYOD

The Next Revolution is Here

Pervasive Adoption of Social Tools

84% of organizations have remote workers

Changes how we work

65% of companies are deploying at least one social software tool

Always on -- Consumers use an average of 4 devices every day

20% expect a response within one hour via social media

Rise of the social consumer

44% of consumers complain via social media

Humans have an intrinsic drive to engage and connect

We organize into communities to get things done - at home, and at work

Modern social capabilities remove the barriers of geography and time

enhancing

The Value of Enterprise Social

Business Agility

Employee Engagement

Team Collaboration

Connected Enterprise

Love It When Shift Happens

Partners Customers Prospects

Sales Service Marketing

HR R&D Operations

Organizational silos Ineffective engagement

Connected enterprise Facilitates purposeful collaboration

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Why won’t this one fit?

Why Training Alone Is Not Working

Sustainable Adoption Goals

How to Drive Sustainable Adoption

Gartner estimates that through 2015

80% of social business efforts will not achieve the intended benefits due to inadequate leadership and an overemphasis on technology.

It’s All About Business Value

Expedite Innovation Facilitate Engagement Financial Gains

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Social is about empowering

bottom-up organization

Individuals | Communities | Groups

to make top-down business goals successful Increase Revenue | Lower Costs | Reduce Turnover

Define Your Enterprise Social Vision Align company values to how enterprise social can help

Business Value Enterprise Social Purpose

1.  Engaging employees;

Team work 2.  Collaboration 3.  Innovation

1.  Attracting, engaging & retaining employees

2.  Connecting, collaborating & sharing with teams 3.  Adapting, competing & winning through rapid iteration

Map to Business Value

Mobile

+

Enterprise Social = Get Your Work Done

Engage, inspire, retain employees– connecting employees across org, geo, & time boundaries.

Enable vital connections & collaboration – connecting employees to partners and partners to customers.

Connect with customers and turn them into loyal advocates – connecting sales, service, & partners with customers.

Increase agility with real-time access – connecting to customers quickly and accurately.

Deliver Contextual User Training

Employ Active Learning

Engage Key Business Groups

Corporate Communications

Human Resources

Establish Scalable Support

Essential Components

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Regular Social Adoption Activities

Measure Success

Business Value Opportunity

How does the intranet enable this?

What was achieved? How is it measured?

Team Collaboration

Streamlined collaboration across regions and teams to execute go-to-market strategy.

Increasing global spread of business.

15% improvement in increasing number of successful innovations for new products or services.

Employee Engagement

Find experts and information fast.

Time saved in searching for assistance with Sales training.

30% improvement in access to experts and knowledge.

Achieve real business relevance by measuring your outcomes in terms of ROI. Use enterprise social data to support your findings.

Lather, Rinse, Repeat

Effective Communications

Better Engagement

Enterprise Social Journey

Team Collaboration

Business Solutions

Governance

Executive Commitment

Relevant Governance

How to Transform Your Enterprise

Ready to Lead This Revolution?

#ShiftHappens

thank you

thank you