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Lead the enterprise social revolution: How to drive substainable adoption Intelligent information management Global Directions 2013
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The Enterprise Social Revolution is Here
Pervasive Adoption of Social Tools
84% of organizations
have remote workers
Changes how
we work
65% of
companies are
deploying at
least one social
software tool
Always on --
Consumers use
an average of 4 devices every day
20% expect
a response
within one hour
via social media
Rise of the social
consumer
44% of
consumers
complain via
social media
Humans have an intrinsic drive to engage and connect
We organize into communities to get things done - at home, and at work
Modern social capabilities remove the barriers of geography and time
enhancing
The Value of Enterprise Social
Marketing Pilot Net Breeze
+
9
Why won’t
this one fit?
Why Training Alone Is Not Working
Sustainable SharePoint Adoption
5 Steps to Sustainable Adoption
It’s All About Business Value
Expedite Innovation Facilitate Engagement
Financial Gains
$
Social is about empowering
bottom-up organization
Individuals | Communities | Groups
to make
top-down
business goals
successful Increase Revenue | Lower Costs | Reduce Turnover
Xerox accelerates innovation with Yammer
Objectives • Connect employees with the people
and information they need in order
to excel
• Merge two company cultures
following an acquisition
Tactics Deployed Yammer as a
go-to place for
employees to connect
globally and innovate
together
Results • Accelerated innovation
• Streamlined information flow
• Merged communications
across two companies
“There’s no question Yammer has helped us reduce the time it takes to go from a new idea or
call to action to execution. It accelerates innovation.”
- Gregory North, Vice President of Corporate Lean Six Sigma and Business Transformation, Xerox
Identify solutions, don’t showcase features
Go After Low Hanging Fruits
21
Prioritize
IT Can You Handle This?
Engage Key Business Groups
Leverage Existing Resources
Training
Industry Practices
Governance Plan
Use Cases
26
Essential Components
What Does
Winning
Look Like?
Deliver Contextual User Training
35
Self-Service Support
Regular Adoption Activities
Lather, Rinse, Repeat
Knowledge
Co-Creation
Adoption
Activities
Enterprise Social Journey
Contextual
Training
Business
Solutions
Governance
Executive
Commitment
Relevant
Governance
5 Steps to Sustainable Adoption
What Does It Take to Win?
Resources
Questions?