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Lead the enterprise social revolution: How to drive substainable adoption, Innovate-e

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Lead the enterprise social revolution: How to drive substainable adoption Intelligent information management Global Directions 2013

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Page 1: Lead the enterprise social revolution: How to drive substainable adoption, Innovate-e
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The Enterprise Social Revolution is Here

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Pervasive Adoption of Social Tools

84% of organizations

have remote workers

Changes how

we work

65% of

companies are

deploying at

least one social

software tool

Always on --

Consumers use

an average of 4 devices every day

20% expect

a response

within one hour

via social media

Rise of the social

consumer

44% of

consumers

complain via

social media

Humans have an intrinsic drive to engage and connect

We organize into communities to get things done - at home, and at work

Modern social capabilities remove the barriers of geography and time

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enhancing

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The Value of Enterprise Social

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Marketing Pilot Net Breeze

+

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Why won’t

this one fit?

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Why Training Alone Is Not Working

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Sustainable SharePoint Adoption

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5 Steps to Sustainable Adoption

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It’s All About Business Value

Expedite Innovation Facilitate Engagement

Financial Gains

$

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Social is about empowering

bottom-up organization

Individuals | Communities | Groups

to make

top-down

business goals

successful Increase Revenue | Lower Costs | Reduce Turnover

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Xerox accelerates innovation with Yammer

Objectives • Connect employees with the people

and information they need in order

to excel

• Merge two company cultures

following an acquisition

Tactics Deployed Yammer as a

go-to place for

employees to connect

globally and innovate

together

Results • Accelerated innovation

• Streamlined information flow

• Merged communications

across two companies

“There’s no question Yammer has helped us reduce the time it takes to go from a new idea or

call to action to execution. It accelerates innovation.”

- Gregory North, Vice President of Corporate Lean Six Sigma and Business Transformation, Xerox

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Identify solutions, don’t showcase features

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Go After Low Hanging Fruits

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Prioritize

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IT Can You Handle This?

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Engage Key Business Groups

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Leverage Existing Resources

Training

Industry Practices

Governance Plan

Use Cases

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Essential Components

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What Does

Winning

Look Like?

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Deliver Contextual User Training

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Self-Service Support

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Regular Adoption Activities

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Lather, Rinse, Repeat

Knowledge

Co-Creation

Adoption

Activities

Enterprise Social Journey

Contextual

Training

Business

Solutions

Governance

Executive

Commitment

Relevant

Governance

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5 Steps to Sustainable Adoption

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What Does It Take to Win?

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Resources

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Questions?

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