Layar at WPP Stream 2010

Augmented Reality

Maarten Lens-FitzgeraldCo-founder & General Manager

who can be the time keeper

http

://s

ndrv

.nl/

We want to move people with Augmented Reality

Augmented Reality

Technology=

Augmented Reality

Content=

It’s about playing content

http://www.youtube.com/watch?v=b64_16K2e08

http://itunes.apple.com/nl/album/one-your-name-ep/id379593408

http://m.layar.com/open/conquar/

http://open.spotify.com/track/1qZMPmpD1jDcOA7gZ6TCde

What does Layar do?

Three parts of the Layar ecosystem

Discovery PlayerPublishing

1.000.000 active users 1.324 layers 5.700 developers

Browser

© 2010, Layar B.V.

Publishing Platform

implemented implemented Implemented Concept commit In development Coming up

Dutch, French, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian

...

>40 Layar Partner Network members

© 2010, Layar B.V.

© 2010, Layar B.V.

What does Layar play?

Games Learning Experiences Information ServicesSocial Services

How much time left?

Games

Conquar

3D MazePacman

Splinter CellPick 2 examples per category

Come up with one for your company or client

ARcade by HPSC

http

://w

ww.

hpsc

.fr/

© 2010, Layar B.V.

http

://w

ww.

c2k.

nl/

Conquar by C2K

3D Maze by HPSC

http

://w

ww.

hpsc

.fr/

© 2010, Layar B.V.

Splinter Cell by Muzar

http

://w

ww.

muz

ar.o

rg/

Information Services

Quake spotter

Houses for sale

Quiznos Dangerous Buildings

Pick 2 examples per categoryCome up with one for your company or client

Quake information by Livespot

http

://l

ives

pot.c

om.a

u/

© 2010, Layar B.V.

Amsterdam Fire Brigade - Dangerous buildings

Quiznos by Winvolve &Hoppala

http

://w

ww.

hopp

ala-

agen

cy.c

om/&

htt

p://

win

volv

e.co

m/

Social Services

Foursquare Tweeps around Building bocks together Rolling Stones

Pick 2 examples per categoryCome up with one for your company or client

Foursquare by TAB

http

://w

ww.

tabw

orld

med

ia.c

om

Tweeps around by TAB

http

://w

ww.

tabw

orld

med

ia.c

om

Building Blocks by SNDRV

http

://s

ndrv

.nl/

© 2010, Layar B.V.

Rolling Stones by Augment Reality

http

://w

ww.

augm

entr

ealit

y.co.

uk/

Learning Experiences

WTC Berlin Wall New Market Hall

© 2010, Layar B.V.WTC

http

://s

uper

impo

se.e

u &

htt

p://

ww

w.ho

ppal

a-ag

ency

.com

WTC by Superimpose

Berlin wall by Hoppala & Superimpose

http

://s

uper

impo

se.e

u &

htt

p://

ww

w.ho

ppal

a-ag

ency

.com

Markethall by NIA/in10

Other

Hostage Wear - Retail Prince of Perisa

Retail Experience by HPSC

http

://w

ww.

hpsc

.fr/

© 2010, Layar B.V.

Prince of Persia by TAB

http

://w

ww.

tabw

orld

med

ia.c

om

Adding to the worldOne layer at a time

http

://s

ndrv

.nl/

Thank you

maarten@layar.com@dutchcowboy