Layar Activeer Print Seminar - Raimo's Tips and Tricks

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TIPS & TRICKS TO MAKE AN AWESOME CAMPAIGNRaimo van der Klein

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WE ARE THE PIONEERS OF INTERACTIVE PRINT

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WE KNOW IT’S GOING TO BE BIGBUT WHAT MAKES IT EFECTIVE?

INTERACTIVE PRINT

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THREE PARTS:- HOW DOES LAYAR WORK?- TEAM- TIPS FOR MAKING IMPACTFUL CAMPAIGNS

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HOW DOES LAYAR WORK?

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WHERE IS THIS?

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WHERE IS THIS?

© 2012, Layar B.V. STRICTLY Confidential and Proprietory

WHERE IS THIS?

© 2012, Layar B.V. STRICTLY Confidential and Proprietory

WHERE IS THIS?

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WHAT IS THIS?

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Ah!!! Page 54 of Volkskrant Magazine week 27

Does not look at colorDoes not use the Layar icon to recognize

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IMPORTANT THINGS

AVOID BUTTONS ON TEXT OR “WHITE” SPACESTEST, TEST, TEST BEFORE YOU PRINT

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TEAM

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THE TEAM

tekst

BASIC ADVANCED WOW!YOU

DESIGNERVIDEO EDITORDEVELOPEREDITOR(S)

DESIGNERYOU YOU

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TIPS FOR MAKING IMPACTFUL CAMPAIGNS

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START WITH USING CUSTOM BUTTONS

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INFORM POTENTIALBUYERS ABOUT THIS

ENRICHED ISSUE

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PROVIDE INSTRUCTIONS & CALL TO ACTION

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EXPLAIN LAYAR IN 4 EASY STEPS- Install- Look for pages - Tap to View- Discover

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WOW THEM WITH A GREAT COVER

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GET PEOPLE IN WITH “WRONG REALITY”

HIDDEN REALITY

INCOMPLETE REALITY

LOCKED REALITY

REVEAL

UNLOCK

COMPLETE

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REVEAL HIDDEN MESSAGES WITH LAYAR

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REVEALPrint AdWhat you see with Layar

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BACKGROUND IMAGES

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CROSS PROMOTE

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DISCOUNTS & EXCLUSIVE CONTENT

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BIGGEST TIP!

The biggest predictor of a succesful campaign with Layar is:

A STRONG CREATIVE CONCEPT

Integrating paper and digital into one experience

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THANK YOUraimo@layar.com

@rhymo