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Layar March 7th Webinar - Intro to AR and Interactive Print
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Layar 101: An Introduction to Augmented Reality and Interactive Print
Maarten Lens-FitzGerald, March 2013
Maarten Lens-FitzGeraldCo-founder
Olga BezaSupport Engineer
Today’s Setup
● 45 minute presentation● Questions via “question box”
● The deck will be shared
● Part of Webinar Series
Other Events
www.layar.com/news/events
Agenda
● History● About Layar● Examples● Product Walk Through● Questions and Answers
A short history of Augmented Reality
1968, Ivan Sutherland
1992, Tom Caudell and David Mizell coin the term "augmented reality"
1984, The Terminator movie introduces AR to the masses
Today Augmented Reality rides the wave of smartphone growth
How It Works
It starts with a brochure or other type of visually rich surface with a call to action to scan
How It Works
Hold the phone over the page with the Layar app and scan
How It Works
The image is then analyzed
How It Works
The image fingerprint is looked up in the “cloud” database
How It Works
After a match, digital media is downloaded and placed on the image
This is AUGMENTED REALITY
How It Works
Image Recognition
Augmented Reality for Content & Interactivity
No special printing technologyNo special codes
Better than QR-codes
● No ugly visual● Rich media like video and 3D● Update after publishing● Wow effect
The Future of Online is Offline
● Research Company Juniper says AR is a 1 billion market opportunity.
● The mobile platform is huge and growing fast: 1.5B smart phones.
● Research highlights what users do on their phones today:� Where they are / go (location)� What they ‘like’ (social), � What they do (big data & the cloud), � What they see (IR & AR) and scan (BLE,
beacons)
● The digital world is seeping into reality and the future of Online is Offline Image Recognition &
Augmented Reality
Big Data
About
10 million Layar app downloads in the US
38 million worldwideall on Android and iOS
74,000 marketeers & publishers on the Layar Creator
Layar is used World Wide
Founded in 2009Backed by Intel Capital, Prime, Sunstone30 people in Amsterdam, New York & Toronto
About Layar
Layar Customers
Largest10 million downloads in the US
38 worldwide
EasiestMake a page interactive under a minute
Fixed price$60 per image no matter size of print run or usage
Layar marries print to digital
Printers
Publishers Brands
Retailers
Real Estate Agents Educators
Travel AgentsMarketeers
A Growing Market
Graphs and Numbers from 2013 market study by Nellymoser
● 2013 saw a 246 % increase in the Top US magazines using mobile activated print by editorial teams
● Number of mobile experiences has risen to 13,088 pages in the Top US magazines - a 54.9% growth over 2012 in the US
Image recognition and augmented reality were the dominant activation vehicle with 60% market share
CTR better than on the web
Why use Layar?
AmazeEngage
StrengthenMeasure
Morale boost, Image upgrade
Examples
Exciting, Enticing & Relevant Content
MySwitzerland
Entice with a live webcam view
MySwitzerland
Show it all in 360
Glamour Magazine
Show the exclusive video of the photo shoot with Shakira
Volkskrant Weekend Magazine
Scan and hear the audio from the skits
Globe And Mail
Sponsored Winter Olympics special:
Editorial slide shows and more
Fill the Funnel
Shopping with Men’s Health
Porter: Style and Commerce
Scan and save: Seventeen
Page buttons Unlock Deal Get Coupon
Redbook: Scan and Shop
Actual Page Product List Buy
Others
Brochures
Billboards
Books, Real Estate
Covers
Scan to see Grammy-winning dancehall and reggae artist Sean Paul’s personal message
Business, xmas cards & more
Product Walkthrough
The Layar App
Free iOS and AndroidWorks on phones & tablets
Shows 2D and 3D ARGeo based & Interactive PrintReads QR-Codes
Extend Content with Pop out and save
Choose one of 3 flavours
1. Do it yourself with the Layar Creator
2. Work with Layar Interactive Print Services
3. Work with a Layar Partner
DIY: The Layar Creator
Drag and drop content creation
Enhance a page in less than a minute
Drag and Drop Buttons
Basic Media Social Advanced
Statistics
Interactive Print Best Practises
Activation
● Usage is directly tied to visual activation.
● No call to action? No usage!
Layar Help Center Has You Covered
Layar Pricing
Layar Interactive Print Services
IDEATION & PLANNING
REVIEWING & ANALYZING
PRODUCTION & LAUNCH
Inquiries:[email protected]
Layar Partners
Work with one of the 60 Layar Partners. Find Yours at www.layar.com/partners
Questions and Answers
www.layar.com/augmented-reality/get-started/
Why use Layar?
AmazeEngage
StrengthenMeasure
Morale boost, Image upgrade
Maarten Lens-FitzGeraldCo-founder
Olga BezaSupport Engineer
THANKS
