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High commission rateFrom 20% commission and above per bookingOTA undercut the hotel’s own distribution channelBy offering platform discountBad UI & UX ExtranetExcel-sheet-look-alike inventory management system
ProblemsT R A V E L E RH O T E L
Time consuming to book a hotelAll type of hotels together; homestay, budget, economy, to luxury regardless of qualityWYS is not WYGRoom without window, bad internet, etcYour feedback isn’t importantAll you can do is to leave a reviewNo traveler communityYou need to use Tripadvisor, Gogobot
Innaway is the quickest hotel booking platform that preselect the hotels on quality to reduce searching and filtering time for traveler.
Product
- WISIWYG- only quality hotels
- Authentic review system
INNAWAY
- Communication tools between guest & host- Standard improvement facilitated by Innaway
Community generated contents
Hotels
Travelers
- Fair charge models- Good UI & UX inventory management system
Global Annually OTA’s gross hotel booking value
180 billion US$/year
Upper midscale and upscale hotel share
37% or67 billion US$
Vietnam700 millions
TAM
High quality hotel Booking 25% or
17 Bil
SOM20%Or 3.4 bil
Market size
SAM
Competitors
Niche selection of hotel
Hotel SavingOn revenue increase
Mass supply base
* Some may wonder about Airbnb but they’re not our competitor at all. Airbnb is NOT a hotel booking platform, but homes and apartment mostly.
Business
$200 monthly flat chargeplus 5% per booking
Hotel monthly revenue > $2,000
Hotel monthly revenue < $2,00015% Commission
per booking
Model$100 monthly flat charge
or
ProjectionsNumber of hotel Total transaction (US$)Total Room-nights
4,320
18,000
$2,000
160
300
700
302,400
1,440,000
First 6 months
Second 6 months
2nd year
Average room rate
$70
$80
$250
x
x
=
=
Revenue (US$)
45,360
216,000
2,100,000
$2,0001,5003rd year $250 4,500,000
Number of hotel Hotel monthly revenue Minimum charge/hotel Revenue (US$)
* Our aim from the 2nd year will be helping every hotel on the platform making above $2,000 on monthly revenue so we can charge each of them from $200 flat charge plus 5% per booking. For a hint, Agoda has from 1,052 hotels in Hanoi and 1,476 hotels in Ho Chi MInh.
14,000,000
30,000,000
Total transaction (US$)
TeamC.K. Business Founder12 years in hospitality,3rd startupFounder of The Insight Frog, Co-founder of Clickspace
Dung frontend DeveloperSenior Web Developer - Luxstay
GiaUI & UX DesignerElsa Lead Designer
Unofficial AdvisorsDaniel Burka - Design partner - Google ventureMatthew Tran - COO - Boosted BoardChris Collins - 2nd Developer - AirbnbSteve Landman - CEO - Carego InternationalSam Pessin - COO - Remote Year
John Dare Technical FounderBusiness & System AnalystCoded his own HR software, content education management software, etc.
Vuibackend developerSenior Web Developer - Shoppie
LyMarketing & BusinessMA in marketing - Barcelona
GrowthStrategy
Focus on increasing hotel’s revenue, by that increasing the hotel’s budget for running promotion on the platform & voiding pricing competition.Organic cross promotionwith travel & creative blogs, trend leaders and companies.Referral program refer a friend & get discount for both.User generated content blog & review system, For attractions & restaurant from hotel host, guest & Staff.Enhancing User experience & Stay ExperienceBy express check-in, attractions review, panorama room picture; Working with the hotel to increase service standards based on guest’s feedbacks & reviews.
Innaway Researching MVP Global launch
South East Asia launch
Developing
Aug-Nov2016
Jun - Jul2016
Feb - May2016Jan 2016 20182017
Funding
Mid2017
.Focus on boutique hotel.no online payment gateway
. email confirmation.Basic inventory control
.Cross promote
.Area/Global booking API.Online payment with multiple currencies
.real-time booking confirmation.inventory management on backend
.MOBILE APP DEVELOPMENT
Filled Target Key milestones
BetaLaunch
Idea
Roadmap
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