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The role of new business models and social innovation towards more sustainable lifestyles
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The role of new business models and social innovation towards more sustainable lifestyles
Collaboration for sustainable lifestyles through business and social innovations
Workstudio, Berlin 4-5 November 2013
Lars Fogh Mortensen
Head, Sustainable Consumption and Production (SCP), Economics and Waste
Lars.mortensen@eea.europa.eu
the black swan = the highly improbable
uncertainty = opportunity and responsibility
increased complexity = new role for business and innovation
• Climate change
• Ecosystems and
biodiversity
• Risk and uncertainty
• Financial crisis
• World economic
powers changing
• New consumer
demands
• New demands of
shareholders
Integrated
solutions
Increased
complexity
Green
economy
Green growth
Resource
efficiency
Sustainable
lifestyles
Sustainable
consumption
and production
Common but
differentiated
leadership
EU/Governments
Business Consumers/
citizens
New business models
Regulation
Taxes
Subsidy removal
Information
Living
Product-service systems
Innovation Efficiency
value chain = opportunity and responsibility
Source: ETC/SCP, 2013
sustainable business models = opportunity and
responsibility
sustainable business = enable sustainable lifestyles
Source: World Economic Forum
Sustainable Consumption Initiative, Davos 2011
sustainability = importance
93% of CEO’s
believe that
sustainability will
be important to
the future
success of their
business
UN Global
Comapct, 2013
sustainabity = future success
CEO’s perception
of importance of
sustainability
varies by industry
(UN Global
Compacts, 2013)
financial crisis = challenge for sustainability
In many industries
there is a marked
decline in the
proportion of
CEO’s who see
sustainability as
very important
(UN Global
Compact, 2013)
future = paradigm shift
Reduce/limit environmental
impacts from production
Past Future
Reduce/limit global life-cycle impacts
from consumption and production
systems
Grow where there is less impact
Common and differentiated
leadership of governments,
companies and consumers
Technology and changes in
behaviour is the solution
Protect the environment worldwide
Technology is the solution
Governments take lead
Protect national and regional
environment
Increase quantity Increase quality
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