LA @Home Boot Camp PM

Today’s Afternoon Agenda• Building Your Network• Microvideo• Breakout and Get Working!• Conclusion/Next Steps

http://www.slideshare.net/See3/la-home-pm

Boot Camp Components• Kickoff (today)• Webinars (4 topics)• Coaching (3 open office hours)• Projects

• Local stories of homelessness in your community • Goals:

• 100 Days• Build the network• Activate the network• Capacity building for your org

Traditional Mindset: Hub & Spokes

Network Mindset

“connect and collaborate” rather than “command and control”

What We’re Used To

How We Need to be Working

A Personal Story

Social Media Engagement Ladder

Benefits of Strong Networks

• More efficient use of staff time• Regenerative, constant flow• Sustaining energy• Responsive & generous• Focus on people and community• Cultivate appreciation for “host”• Expand community of supporters

“We will all be involved in the solution. Ending chronic and veteran homelessness will only be possible if everyone gets involved, including the nonprofit sector, public and private sectors, the faith community, philanthropy, labor and community members in every region.”

1. Value earns attention

2. Focus on shareable content

3. Design social into programs

Value Informs What You Post

CONTENT CURATIONis the process of sorting through the vast

amounts of content on the web and presenting it in a meaningful and organized

way around a specific theme.

"Curation comes up when search stops working…[and] when people realize that it isn't just about information seeking, it's also about synchronizing a community.”

-Clay Shirky

#2 Create Sharable Content• 49% say sharing allows them to inform others of products they

care about and potentially change opinions or encourage action.• 94% carefully consider how the information they share will be

useful to the recipient.• 68% share to give people a better sense of who they are and

what they care about.• 73% share information because it helps them connect with others

who share their interests.• 69% share information because it allows them to feel

more involved in the world• 84% share because it is a way to support causes or issues they

care about.

Key Factors that Influence SharingA

D

C

B

F

E

Mission + Format + Message + Resonance = Shared

Build Momentum Over Time

In the 150 hours leading up the Labor Day, Goodwill Industries International (@goodwillintl) will tweet out one first-person success story per hour under the hashtag #150jobs from an individual who has found work, education or volunteer opportunities with support from Goodwill.

X 150

#3 Design Social Into Programs

DESIGNING FOR SOCIAL

• Don’t be a bullhorn• Integrate with programs, goals, strategies• Be people focused, not institutionally focused

Informational -> Relational

Microvideo 101

A great place to start• A branded Vine video is

now viewed four times more often than a regular branded video

• Deeply integrated with social sharing

• Fun, experimental — anything goes!

INSTAGRAM: Charity : Water

http://instagram.com/p/aye_2mGhNa/

VINE: Diabetes UK

https://twitter.com/DiabetesUK/status/294732336778588161

Obligatory puppy Vine:

https://vine.co/v/b5UAMMaxdbY

Don’t forget about gifs:

http://www.buzzfeed.com/ofa/12-actual-pre-existing-conditions-from-before-the-dbl0

1. Know your audience

2. Know your goals

How do you choose?

Ideas to get the juices flowing:

- A “day in the life” at your org- Donor thank you messages- Messages from newly-housed individuals- “How-to” of putting together a move-in kit- Crowdsourcing content

Playtime!

Need inspiration?Here are some great organizations and individuals to follow:

https://twitter.com/CAEHomelessness

https://twitter.com/NYHomeless

https://twitter.com/funderstogether

https://twitter.com/shikemore

https://twitter.com/timrichter

https://twitter.com/CovHousePrez

https://twitter.com/CovenantHouse

https://twitter.com/susuesass

https://twitter.com/Ed_inSF

https://twitter.com/HomelessnessSD

https://twitter.com/CarlosAtMall

https://twitter.com/Cella65

https://twitter.com/BevanDufty

https://twitter.com/alanrmsyr

https://twitter.com/RebeccaRathmell

https://twitter.com/sowers

Looking Forward….

• Planning your content

• Skill building webinars

• Coaching & support

• Share what you’re doing

• 100 days!

Email coming with dates, times, details

Lisa ColtonChief Learning OfficerSee3 Communicationslisa@see3.com@See3

Laura WilsonAssociate DirectorKindling Group laura.wilson@kindlinggroup.org@KindlingGroup

@LAUnitedWay #100days