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Research Methods

What is Research?Research is finding out more about a certain topic. Finding out more

information, more detail and going in depth is research. This includes Primary, Secondary and Tertiary Research. Primary Research is information you find yourself, Secondary Research is collecting information that somebody else already has, and Tertiary Research is information on the Internet, for example.

InterviewAn interview is when somebody (the interviewer) asks another person (the

interviewee) a number of questions regarding a certain topic one on one. For example, a job interview. This is a cheap way of getting answers fast, additionally, the interviewee and interviewer can ask any additional questions they wish.

SurveyA survey is a number of questions written down and then distributed to get

reliable results. A survey is usually on a certain topic, which is handed out to a group of people. This is a reliable way of getting accurate answers, however it can be expensive.

Quantitative DataQuantitative data is data that is numerical. This includes graphs, charts etc.

This is an easy way of getting statistics and getting results on a survey, for example.

Class

Class A- Bankers, Lawyers, Doctors, any high post position

B- Teachers, many ‘creative’ people e.g. graphic designer

C- Office Supervisors, junior managers, nurses etc

C1-Skilled Workers, Trade Persons (White Collar)

D- Semi Skilled and Unskilled Manual Workers

E- Unemployed, Students etc

DefinitionsOpen questions- A question where there are different opinions and answers.

Not everybody’s opinion and/or answer will be the same, and the answers may be detailed.

Closed questions- A question where the only possible answers are yes or no. For example, if an interviewee is asked a closed question, he is not expected to give a detailed answer.

Demographics- Describing a person according to their age, gender, location and ethnicity and job etc

Psychographics- Describing an audience by their likes and dislikes. Their

interests and hobbies (what they like to do)

The Butterfly Effect 2

• Directed By John R. Leonetti • The budget for this film was $6 million• This is a film closely related to psychology. It is a sci-fi film, and is aimed at adults

who are interested in psychology and sci-fi (The film rating is 18, so it is aimed at adults)

• It is a sequel to ‘The Butterfly Effect’• People gave this movie negative criticism, 4.4/10 stars (IMDB)

Poster Analysis

The big blue background may attract people who are in to science fiction films

The seriousness on the characters faces displays the genre of the film

Gives an insight into the film

Heading

My Profile

• Kanak• Female• 16• Enjoys reading• Listens to a wide range of music • Enjoys watching many kinds of films• Watches a lot of classic TV• Reads a lot of movie magazines

The Butterfly Effect 2 Viewership Profile

• Age- 18-40• Gender- Male/female • Interested in Sc-Fi and Psychology • Reads a lot• Watches a lot of Sc-Fi

Questionnaire

1) Have you watched ‘The Butterfly Effect 2’?2) If so, did you like it?3) How old are you?4) Are you into sci-fi films?5) How often do you watch TV?6) Are you into reading?7) Are you into psychology? 8) How often do you watch a film at the cinema?9) What did you watch ‘The Butterfly Effect 2’ on? (Phone, Cinema,

computer etc)10) Have you seen the first film ‘The Butterfly Effect’?

Questionnaire Results

Questionnaire Results

I watched the first filmI didn’t watch the first filmI enjoyed the filmI didn’t enjoy the film

Questionnaire Results

Age Range

16-2021-2526-3031+

Trailer Analysishttp://www.imdb.com/title/tt0457297/

Trailer Analysis (Cont)

The Butterfly Effect 2 trailer clearly highlights the films’ sci-fi genre. Additionally, it clearly conveys who the target audience for this film is. The trailer makes the film look complex, which highlights how the film is for an older audience.

Moreover, the film rating is an 18, which means the film is directed at 18+ year olds. Lastly, the film is slightly to do with psychology, which the younger audience may not be able to understand.

Lastly, the first film was also complex.

Research Methods I usedPrimary- Questionnaires and a survey

Secondary- TV, Internet and books

Secondary Research methods were more useful as it was not as time consuming and I thought it was more useful, and less bias

What is Censorship?

Censorship is when certain images and information is hidden due to nudity and inappropriateness for example. This happens on TV, Radio, Video games and more.

In the UK, you are not allowed to write anything racist or prejudice, anything that is to do with terrorism and nudity. Any of these seen or heard will be censored.

Focus Groups

Focus Groups is a type of Primary research methods. This includes getting a few volunteers to help decide on a new product or design etc. This is a good way of getting information, however it can be expensive and time consuming.

Social Networking sites as a Research tool

Twitter- Can search other peoples

Video Feedback

Bibliography http://www.imdb.com/title/tt0457297/http://en.wikipedia.org/wiki/The_Butterfly_Effect_2 http://en.wikipedia.org/wiki/The_Butterfly_Effect http://www.imdb.com/title/tt0457297/reviews-60http://mediaknowall.com/blog/ http://en.wikipedia.org/wiki/Secondary_research