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MOBILE MARKETING NEXT GENERATION FOR BRANDS

MOBILE INTERNET – A REVOLUTION

Juergen ReutterManaging DirectorUK & International

A NEW ERA HAS JUST BEGAN

A TURNING POINT IN HOW WE SURF THE WEB

MOBILE MARKETING NEXT GENERATION FOR BRANDSAND WHAT ABOUT RUSSIA ?

A YOUNG, ACTIVE MOBILE INTERNET AUDIENCE

Source: IAB “MOBILE MEDIA”, March 2011, EIAA Mediascope Europe 2010, Russia All 16+

A LOOK AT THE BRIGHT FUTURE – MOBILE INTERNET TRENDS

• “SoLoMo” – Social/Local/Mobile Commerce• Mobile Health – Consumer led monitoring/diagnosis/wellness• Tablets – Rapid enterprise adoption of tablets for productivity• Mobile Payments - Changing the way we pay• HTML5 – From native applications to web applications

MOBILE PAYMENTS – CHANGING THE WAY WE PAY

EXAMPLE: STARBUCKS US

EXAMPLE: SQUARE US

EXAMPLE: CASHLOG – MOBILE PAYMENT WITH BUONGIORNO

HTML5: FROM NATIVE APPLICATIONS TO WEB APPLICATIONS

HTML5 – WHAT IS IT ALL ABOUT?

EXAMPLE: FINANCIAL TIMES WEB APP

EXAMPLE: BUONGIORNO’S WIDE RANGE OF WEB APPS

Спасибо!

juergen.reutter@buongiorno.com