Jp edge birmingham july 2014 (final version)

ARE WE OUT OF TOUCH?#EDGEBIRMINGHAM JULY 2014By James Perrin @Koozai_James

DID YOUKNOW?

Students account for

half the UK youth population

They contribute an estimated £20

billion to the UK economy every

year

(Source: Guardian)

BUT…

“Marketing to Britain’s youth is notoriously fraught.”

“No-one wants to be the 'dad dancing' brand!”

“Understanding the latest trends in terms of content and channels is crucial for a brand to carve-out a sustainable business model”

Matt Burgess

Brand Building Director, Personal Care, Unilever

WHAT YOU’LL LEARN TODAY

Who Are Young

People?

Youth Trends &

Consumer

Behaviours

New Trends & The

Future

How Do We Reach The Market?

What To Do Vs What Not To Do

10 Rules To Stay In Touch

10 Rules To Stay In Touch

Who Are They &

How Do We Reach Them?

WHO ARE THEY?

10 Rules To Stay In Touch

Youth Trends and Consumer Behaviours

DID YOUKNOW? 9/1

0YOUNG PEOPLE ARE

INTERESTED IN ‘TECH’

(Youth Insight Report Source:

Chinwag)

Old school technology is redundant….

The Smartphone is the gadget of choice

DID YOUKNOW? 67%

ACCESS FACEBOOK FROM THEIR

SMARTPHONE

(Source: TNW)

Young people break trends first

10 Rules To Stay In Touch

What To DoVs.

What Not To Do

BE AUTHENTIC

HASHTAG VS. BASHTAG

EDUCATE,ENTERTAIN OR INFORM DON’T ALIENATE

DON’T IGNORETHE NEGATIVES

THINKREAL TIME

10 Rules To Stay In Touch

New Trends

& The Future

THE FUTURE?

JELLY

WHATSAPP

SNAPCHAT

10 Rules To Stay In Touch

Entertain, Educate Or

Inform

Entertain, Educate Or

Inform

Be Authentic

Be Authentic

Know Your Audience

Know Your Audience

Don’t Stay Quiet

Don’t Stay Quiet

Don’t Alienate

Don’t Alienate

Embrace New Tech Embrace

New Tech Think Real

TimeThink Real

TimeEngageEngage

Be Relevant

Be Relevant

Focus on Earned Media

Focus on Earned Media

LOADS MORE FREETIPS AND ADVICE

http://kooz.ai/free-whitepapers

NEED HELP WITH YOUR DIGITAL MARKETING?

@Koozai_James

james.perrin@koozai.com0845 485 1262

koozai.com

Download the slides: http://kooz.ai/EdgeBrum14

IMAGE CREDITShttp://www.bigstockphoto.com/image-16774244/stock-photo-a-group-of-diverse-people-talk-in-social-media-speech-communication-network-connectionshttp://www.bigstockphoto.com/image-26897006/stock-photo-british-pounds-proudly-present-their-faceshttp://www.bigstockphoto.com/da/image-39806335/stock-photo-%C3%86ndringer-forude http://www.bigstockphoto.com/da/image-31019864/stock-photo-cheering-crowd-at-concerthttp://www.bigstockphoto.com/da/image-42271948/stock-photo-elektronisk-affaldhttp://www.bigstockphoto.com/da/image-41683366/stock-photo-mislykkes-stempelhttp://www.bigstockphoto.com/da/image-21011351/stock-photo-gratishttp://www.bigstockphoto.com/da/image-38167243/stock-photo-great-deal-grunge-stamp http://www.bigstockphoto.com/da/image-44728165/stock-photo-group-of-happy-friends-laughing-together-with-digital-tablethttp://www.bigstockphoto.com/da/image-38329693/stock-vector-like-buttonhttp://www.bigstockphoto.com/da/image-60749657/stock-photo-social-media-on-smartphonehttp://www.y2m.ae/blog/the-power-of-youth-and-how-to-make-the-most-of-it/http://www.bigstockphoto.com/da/image-4412959/stock-photo-erhvervsfolkhttp://www.bigstockphoto.com/da/image-9828443/stock-photo-hejhttp://www.socialmedia-max.com/2010/08/top-10-list-of-infographics-2/http://professionalsocialpromotion.com/top-social-media-platforms/http://www.businessinsider.com/9-publicity-stunts-that-went-horribly-wrong-2013-7?op=1http://www.joystiq.com/2006/12/13/fake-blog-admits-it-was-too-funky-fresh/http://www.johnwatsonblog.co.uk/http://www.bbc.co.uk/programmes/b018ttws/features/disclaimer

REFERENCES

http://www.theguardian.com/media-network/media-network-blog/2012/oct/25/future-marketing-youthhttp://www.marketingmagazine.co.uk/youth-marketinghttp://chinwag.com/blogs/luke-mitchell/youth-marketing-and-digital-6-new-stats-may-impact-your-planshttp://www.quirk.biz/resources/article/4935/cracking-youth-market-onlinehttp://thenextweb.com/socialmedia/2012/01/21/number-crunching-the-top-51-stats-for-generation-y-marketers/ http://www.mobileyouth.org/quick-facts/http://www.y2m.ae/blog/the-power-of-youth-and-how-to-make-the-most-of-it/http://adage.com/article/small-agency-diary/learn-sony-s-fake-blog-fiasco/113945/ http://www.huffingtonpost.co.uk/2012/01/24/mcdonalds-mcdstories-twitter-campaign-fails-_n_1226811.htmlhttp://www.forbes.com/sites/deannazandt/2013/11/14/its-the-relationships-stupid-why-j-p-morgans-twitter-chat-went-horribly-horribly-wrong/