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ARE WE OUT OF TOUCH? #EDGEBIRMINGHAM JULY 2014
By James Perrin @Koozai_James
DID YOU KNOW?
Students account for
half the UK youth
population
They contribute an
estimated £20 billion to
the UK economy every
year
(Source: Guardian)
BUT…
“Marketing to Britain’s youth is notoriously
fraught.”
“No-one wants to be the 'dad dancing' brand!”
“Understanding the latest trends in terms of
content and channels is crucial for a brand to
carve-out a sustainable business model”
Matt Burgess
Brand Building Director, Personal Care, Unilever
WHAT YOU’LL
LEARN TODAY
10 Rules To
Stay In Touch
Who Are
They & How
Do We Reach
Them?
WHO ARE THEY?
10 Rules To
Stay In Touch
Youth Trends
and
Consumer
Behaviours
DID YOU KNOW? 9/10
YOUNG PEOPLE ARE INTERESTED IN ‘TECH’
(Youth Insight Report
Source: Chinwag)
DID YOU KNOW? 67%
ACCESS FACEBOOK FROM THEIR
SMARTPHONE
(Source: TNW)
10 Rules To
Stay In Touch
What To Do
Vs.
What Not To Do
BE AUTHENTIC
HASHTAG VS.
BASHTAG
EDUCATE,
ENTERTAIN OR
INFORM
DON’T ALIENATE
DON’T IGNORE
THE NEGATIVES
THINK
REAL TIME
10 Rules To
Stay In Touch
New Trends
&
The Future
THE FUTURE?
JELLY
SNAPCHAT
10 Rules To
Stay In Touch
Entertain,
Be Human
Or Both
Be
Authentic
Know Your
Audience
Don’t Stay
Quiet
Don’t
Alienate
Embrace
New Tech
Think Real
Time Engage
Be
Relevant
Focus on
Earned
Media
LOADS MORE FREE
TIPS AND ADVICE
IMAGE CREDITS
http://www.bigstockphoto.com/image-16774244/stock-photo-a-group-of-diverse-people-talk-in-social-media-
speech-communication-network-connections
http://www.bigstockphoto.com/image-26897006/stock-photo-british-pounds-proudly-present-their-faces
http://www.bigstockphoto.com/da/image-39806335/stock-photo-%C3%86ndringer-forude
http://www.bigstockphoto.com/da/image-31019864/stock-photo-cheering-crowd-at-concert
http://www.bigstockphoto.com/da/image-42271948/stock-photo-elektronisk-affald
http://www.bigstockphoto.com/da/image-41683366/stock-photo-mislykkes-stempel
http://www.bigstockphoto.com/da/image-21011351/stock-photo-gratis
http://www.bigstockphoto.com/da/image-38167243/stock-photo-great-deal-grunge-stamp
http://www.bigstockphoto.com/da/image-44728165/stock-photo-group-of-happy-friends-laughing-together-with-
digital-tablet
http://www.bigstockphoto.com/da/image-38329693/stock-vector-like-button
http://www.bigstockphoto.com/da/image-60749657/stock-photo-social-media-on-smartphone
http://www.y2m.ae/blog/the-power-of-youth-and-how-to-make-the-most-of-it/
http://www.bigstockphoto.com/da/image-4412959/stock-photo-erhvervsfolk
http://www.bigstockphoto.com/da/image-9828443/stock-photo-hej
http://www.socialmedia-max.com/2010/08/top-10-list-of-infographics-2/
http://professionalsocialpromotion.com/top-social-media-platforms/
http://www.businessinsider.com/9-publicity-stunts-that-went-horribly-wrong-2013-7?op=1
http://www.joystiq.com/2006/12/13/fake-blog-admits-it-was-too-funky-fresh/
http://www.johnwatsonblog.co.uk/
http://www.bbc.co.uk/programmes/b018ttws/features/disclaimer
REFERENCES
http://www.theguardian.com/media-network/media-network-blog/2012/oct/25/future-
marketing-youth
http://www.marketingmagazine.co.uk/youth-marketing
http://chinwag.com/blogs/luke-mitchell/youth-marketing-and-digital-6-new-stats-
may-impact-your-plans
http://www.quirk.biz/resources/article/4935/cracking-youth-market-online
http://thenextweb.com/socialmedia/2012/01/21/number-crunching-the-top-51-stats-
for-generation-y-marketers/
http://www.mobileyouth.org/quick-facts/
http://www.y2m.ae/blog/the-power-of-youth-and-how-to-make-the-most-of-it/
http://adage.com/article/small-agency-diary/learn-sony-s-fake-blog-fiasco/113945/
http://www.huffingtonpost.co.uk/2012/01/24/mcdonalds-mcdstories-twitter-
campaign-fails-_n_1226811.html
http://www.forbes.com/sites/deannazandt/2013/11/14/its-the-relationships-stupid-
why-j-p-morgans-twitter-chat-went-horribly-horribly-wrong/
