iTunes Overview

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iTunesBryan SippelFriday, June 4, 2010

iTunes• Learn how to use iTunes, a free application,

on your computer. See how iTunes can be used to organize and play your digital music, video and more. The session will include demonstrations on how you can purchase content from iTunes, download free content including Podcasts, as well as use iTunes to manage your iPod. Bring your questions to this interactive session.

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Agenda

• What is iTunes?What is a mp3?

• How to use iTunes?How to download and install the program?

• DemonstrationsHow to sync to an iPod? How to download a free Podcast?

• Why (why not) to use iTunes?What are the alternatives?

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Prerequisites

• Basic knowledge of how to use a computer• Internet, keyboard, and mouse• Home high speed Internet is ideal but not necessary

• Email address• Comfort with accessing and sending email

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Goals

• Be able to explain what iTunes is and is not

• Know how to navigate and download content in iTunes

• Knowledge to decide if iTunes is the right fit for you

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Who am I?

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What is iTunes?

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iTunes

www.apple.ca/itunes

Formats.mp3 MPEG-1 Audio Layer 3

a standard method of compressing digital audio

.m4a AAC Advanced Audio Coding

higher quality

.WMA Windows Media Audio (Windows Media Video)

Microsoft proprietary technology

.mpg MPEG (Motion Picture Experts Group)

a standard video compression format

.avi Audio Video Interleave

a video format originally created by Microsoft

.mov

Apple Quicktime multimedia format

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Compression

• Requires an encoding scheme

• Quality typically decreases as compression increases

e.g. DVD video vs. YouTube video

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Capacity Songs CDs(12 songs/CD)

2 GB 500 songs 41

4 GB 1000 songs 83

8 GB 1750 songs* 145

16 GB 4000 songs 333

128 GB 40000 songs 3333

* Operating system

Compression allows…

Ripping a CD or DVD…

• Process of copying audio or video to a hard disk

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…other methods

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• Private use of the person who makes the copy

• Music industry and levy on blank audio media

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The Law says…

Recent CBC.ca/news http://www.cbc.ca/technology/story/2010/06/02/copyright-bill-clement-montreal.htmlhttp://en.wikipedia.org/wiki/Canadian_copyright_law#Music_RecordingsMichael Giest http://www.michaelgeist.ca/

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How to use iTunes?

Step by Step Install of iTunes 9www.apple.ca/itunes

PC running Windows XPPlease note screenshots may be slightly different for other Windows versions (e.g. Vista or Windows 7) or

operating systems (e.g. Mac OS X)

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But where does it actually go?

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• Digital media files will be stored in a folder on your computer

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• An iTunes Store Account is “required” to download content (both free and fee)– A payment method is required

• Credit card

• iTunes Card

– An email address is required

• iTunes Store Account without a payment method– Download free app and create accountHow to create an account with an iTunes Card

http://support.apple.com/kb/HT2736

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iTunes Store Account

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AudiobookFREE: The Future of a Radical Price by Chris AndersonClick the link above to download the audiobook for free

DRM

Digital Rights Management

• access control

• inhibits sharing of digital content that was not desired or foreseen by the content provider

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http://en.wikipedia.org/wiki/Digital_rights_management

Podcasts

• Digital media files released episodically

• Both video and audio formats

• Huge range of topics– TEDTalks, Laugh Out Loud from CBC

Radio, New Yorker: Fiction, The Moth Podcast

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Why (why not) to use iTunes

Best iPod-compatible iTunes alternatives

• Media Monkey (http://www.mediamonkey.com/)

– Difficult to navigate for non-tech users

– Ideal for large, scattered collections

• SharePod (http://www.getsharepod.com/)

– Windows only

– Drag-and-drop operatoin

• Winamp (http://www.winamp.com/)

– No Mac version

– Ability to stream music collection remotely

• Songbird (http://getsongbird.com/)

– No Podcasts

– Mac and PC compatible

http://reviews.cnet.com/8301-12519_7-10104294-49.html

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Apple iPod and iTunes

Talks to you

Video camera

Surf the web

Send/receive email

View your media on your TV

www.apple.ca/ipod

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… lots of others

Microsoft Zune Sansa Media Players

http://www.zune.net/en-US/ http://www.sandisk.com/consumer-products/music-player/sansa-players

Storage Types

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CD or DVD Hard Drive Flash Memory

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3-2-1 Backup Strategy

• Three copies

• Two different media (e.g. flash drive and hard disk)

• One copy offsite

iTunes Backup

File > Library > Back Up To Disc

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Summary

• What is iTunes? Free application to organize and play digital content (e.g. music and movies)

• How to use iTunes? Download from www.apple.ca/itunes Install and create an iTunes Store Account to download content

• Why to use iTunes? iTunes is the standard choice for managing iPods

Bryan Sippel Bryan.Sippel@gmail.com

Slides www.slideshare.com/bsippel

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Questions?

www.slideshare.com/bsippel

Bryan.Sippel@gmail.com