•Debuted April 28th, 2003•Sold 3 Billion Songs Between April 03 to July 07–Accounted for more than 80% of the worldwide online music sales

•First 18hrs Sold 275,000•First 5 Days Sold 1,000,000•Steve Jobs Announced An Unnamed Person Had Purchased $29,500 Worth of Music

•“Monopoly” In Digital Entertainment

•Captive Market•Easy To Navigate•Fast and Cheap

•No Physical Product•Limited Number of Songs•Storage Space on a Hard Drive

•Co-Brand–Magazines and Periodicals

•Personal Customization–Wallpapers–Animations

•Microsoft Zune•Illegal Music Downloading•The Potential Innovator•Amazon.com•Wal-Mart