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A "Social Media 101" presentation delivered to the Calgary chapter of the International Special Events Society (ISES) October 2009.For those who check out my other slide shows, this repeats a lot from those slides since it is a "101" presentation.
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ISES Social Media 101
October 20, 2009by Doug Lacombe, MBA
Is it right for me?
Does SM fit your business?
Social media basics
– Cocktail party metaphor – General categories of social
media sites are: • Social Networking (Facebook,
MySpace) • Video (YouTube, Vimeo) • Photos (flickr, twitpic) • Audio (podcasts on iTunes) • Blogging (hosted service
versus free consumer-grade) • Micro-blogging (Twitter,
Yammer)
•Social Media Adoption Curve
• education
• observation
• broadcast
• participation
• relationships
• collaboration
• social media experience• November 2008
• 1-way → 2-way
• take value → add value
Strategic framework
The social media BUMPP
• Brand• Understand• Monitor• Policy• Participate
Twitter hashtags
Blogs/Coverit
Questions?
Doug Lacombe
doug@communicatto.com
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