iPad App Development, Concept Stage

Da Vinci would have died for this app.

Prepared and designed by Marc-Oliver Gern June 10th, 2010

This document was the submission/pitch presentation for the nextMEDIA 2010 iPad competition in Banff, Alberta. Feel free to get inspired by the overall structure of the document and the revenue models that can be generated with a smart (native) iPad app.

The visual designs you see are drafts only and picture core ideas and functionalities. © This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License.

Today we are going to reinvent the way we explore life.

iXamine – The "rst App for visually examining all living things.

Basic Elements of the App

Objects & Themes

Tools

Wiki

Games Lab

The Core Concept: iXamine  provides  playful  access  to  a  realis4c  set  of  medical  tools  and  examina4on  methods.  Augmented reality technology* allows users to connect to the exposed objects in real-time. Geo-location tells you, what species are in the area.

iXamine is not just another iPad app.

iXamine will create change in our behavior and how we explore things – forever.

Its basic functionalities are so generic, that the models for revenue are endless.

iXamine introduces the "rst embed(able) app for the iPad.

Revenue Model1 – embed(able) app

Revenue Model1 – embed(able) app

Revenue Model1 – embed(able) app

iXamine PRO© – Revenue Model2

iXamine LAB – Revenue Model3

Your Experiment: Does milk chocolate swim in milk?

Institutions – Revenue Model4

Products – Revenue Model5

Revenue Models at a Glance

Embed App

1

PRO

2 As Upgrade

LAB

3 As Upgrade

Insti- tutions

4

Products

5

Objects and Themes 6 As Upgrade

Reason for success (RFS Factor) – or why people download it.

- It triggers our inner curiosityDesireable

(“What’s inside – can I really do this?”) -  Its playfulSocial, entertainingSustainable and educationalUseful

(“I love puzzling, experimenting and de-layer stuff.”) -  It feels like science-"ction

(“It feels so real”) -  Its connectable and mobileUsable

(“Its Wikipedia on wheels”)

iXamine The "rst App for visually

examining all l iving things. everything!

Oh,  hold  on.  There  is  more  to  it.

Who does not wanna play around

with those tools?

The End. Thank You.

“What was once seen in Cameron’s Sci-Fi visions

is now becoming the reality and will make

medical education fun.”

“DaVinci would have died for this app.”

“If we have had iXamine, we could

have saved millions of dissected frogs.”

“If you ever wanted to cut your enemies into slices, than this is the app you were looking

for.”

“Who had ever thought that plastic

surgery would actually be a fun

thing?”

”iXamine is the world’s most progressive and innovative digital step

towards a haptic learning environment for upcoming

doctors.”

What  people  (will)  say:

Marc-Oliver . Experience Designer . mo.gern@gmail.com

Thank You

I am looking for investors/developers for iQueue. It’s my latest app, designed for the iPhone. Please contact me.

Marc-Oliver . Experience Designer http://marcoliver.tumblr.com http://blog.$ip-digital.com mo.gern@gmail.com