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Culligan Intermational iPad App Presentation

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  • 1. Culligan InternationalMarketing ManagerSandy Sapp Culligan Confidential

2. GoalsiCulligan NA Sales App Multi-media tool for conductingin-home sales presentations Opportunity to be more effective whencommunicating with prospect Ability to hold a visual sales conversation Projects innovation and forward thinking Align branding w/ collateral & websiteCulligan Confidential 3. Benefits to Dealer Network PaperVS. Mobile Technology Outdated presentation Ahead of competition Static format Engages the customer No Interaction Interactive Requires carrying: Informative hotspots Paperwork Calculator iPad3 Hi-Res built-in Brochures Camera Saves time/money Manuals Dealer info Laptop or Paper Flip Chart Professional/Innovative Culligan Confidential 4. NA Residential Sales App Culligan Confidential 5. Sales Presentation 13 Interactive Slides Factoids Videos Maps Pictures Customizable Ability to save/name multiple presentations Ability to re-arrange slides Ability to add Custom SlidesCulligan Confidential 6. Sales Presentation Slide Example Hotspots for each contaminant Video links Maps Culligan Confidential 7. Sales Presentation Slide Example Hotspots with factoids Link to Savings CalculatorCulligan Confidential 8. Sales Presentation Slide Example Hotspots w/ factoids Video links Culligan Solutions Brochure linksCulligan Confidential 9. Solution Center Tool Customer identifies water problem Tap and Solutions pops up Solutions Link to Brochures Aligns with .com site Culligan Confidential 10. Resource Library Categorized for easy location Instant Access Dynamic site instantaneous updates User can add custom documents to My Documents Pinch & Zoom capability Email capabilityCulligan Confidential 11. NA Residential Sales App Facts Culligan Confidential 12. Culligan Confidential 13. AdoptionOn-going Dealer support and training is critical to Success! Project Team Support Beta Team support Beta Demo at Culligan dealer convention in April Internal Support Regional Sales Directors Dealer Marketing Sub-Committee Bulletin Communication Monthly Webinars Included info in various Regional MeetingsCulligan Confidential 14. Culligan NA Sales App Stats Launched June 1, 2012 +225 NA Culligan Dealers have requested Admin access +360 NA Culligan Sales Reps have individual app accessBegin to measure ROI in 2013 Culligan Confidential 15. Culligan Dealer Testimonials iPad app is awesome! Very unique system to have for information and visualfor customers. This is one, if not the best tool that has come availableto us. I cannot say enough good things about this tool. This is the best tool I have seen in 17 years to helpsales or service. I just used it on 2 calls and thecustomers were very impressed. Oh and by the way, Isold them both. Culligan Confidential 16. Future Planning Although it may seem revolutionary, it is in fact, evolutionary!Residential NA Sales App Commercial & Industrial Sales App Service Tech App V1.1: Q4 2012Launch: Nov. 2012Launch: Nov. 2012 V1.2: Q1 2013Culligan Confidential 17. Thank YouCulligan Confidential