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Abbas Alidina presented Intro to Social Media | Social Media Masters Business Seminar #SMMF2012 #Bahrain
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Abbas Alidina @AbbasAlidina AbbasAlidina.com
Social Media Masters Business Seminar
Session 1: Introduction to Social Media
It All Began Here …
Then Voicemail Started…
Then Email and Internet Came Along…
And Now We Have…
Internet Usage and Behaviors
About Us Global Internet Users
2 Billion Internet Users out of a Global Popula5on of 6.85 Billion (29%)
Media Consump?on by Time of Day (MENA)
Internet Usage remains rela5vely high throughout the day.
Survey source: Effective Measure and Spot On PR
What is Social Media?
What is Social Media?
• Who participates? • your Employers • your Employees • your Customers • your Partners • your Fans • your Competitors • your Investors • your Critics • and many others…
• The conversation is organic, it is not controlled
Social Media is a Conversa5on Online.
What is Social Media?
The Concept
What is Social Media?
The Concept
What is Social Media?
The Concept
Social Media is more about Psychology and Sociology than it is about Technology
Communica?on Timeline
The Internet has impacted the way we communicate in our personal and business lives.
Source: idfive.com
Social Media for Business
1) The Tradi5onal Consumer
The 3 Types of Consumers
2) The Online Consumer
The 3 Types of Consumers
2) The Online Consumer
The 3 Types of Consumers
3) The Social Consumer
The 3 Types of Consumers
3) The Social Consumer
The 3 Types of Consumers
3) The Social Consumer
The 3 Types of Consumers
Tradi?onal Business Communica?ons
Advertisers vs Consumers VIDEO
What Will We Cover?
About Us Social Media Tools
Just Because We Have Access to the Tools, Doesn’t Mean We Have Something Interesting to Say…
About Us The New Rules of PR and Marke?ng
OLD NEW
Exercise: Understanding Customers
What are the top 5 reasons why customers want to interact with you on Social Media?
1.
2.
3.
4.
5.
The Social Media Percep?on Gap
Regional Social Media Case Studies
Case Study: Queen Rania “Twisit Jordan”
Promo5ng tourism to Jordan with Social Media.
Case Study: Wild Peeta
“We're the open-‐source Shawarma restaurant that shares decision-‐rights with our followers. Welcome to SHAREWARMA 2.0 ;-‐)” -‐ @WildPeeta
#BenihanaKUW
#Baras? Fiasco
#Baras? Fiasco
#Baras? Fiasco
Global Social Media Case Studies
United Breaks Guitars
- Dave Carroll
United Breaks Guitars
- Dave Carroll
10 Million Views Later…
- Dave Carroll
Case Study: Ford Explorer Reveal
For the first 5me ever, Ford bucked tradi5on and turned to Social Media (with Facebook as the pla`orm) to exhibit the new vehicle.
Ques?ons?
Abbas Alidina @AbbasAlidina AbbasAlidina.com
Social Media Masters Business Seminar
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