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Social Business
Using Social Technology to Enhance Organisational Effectiveness
Roy HobsonPractise Manager: Information Worker Solutions, Intervate
What is Social Business?
Outside the firewall(Social networking)
Inside the Firewall(Employee
engagement / Enterprise 2.0 / Collaboration)
Through the firewall(Customer and
Partner engagement)
What exactly is ECM?
“Gartner sees the market splitting into four main areas of buyer focus and vendor influence: transactional content management, social content management, online channel optimization and content management as infrastructure.” - Gartner: Magic Quadrant for ECM November 2010
“ECM, defined as a strategy, can help enterprises take control of their content and, in so doing, boost productivity, encourage collaboration and make information easier to share.
ECM, defined as software, consists of a set of capabilities and/or applications for content life cycle management that interoperate, but that can also be sold and used separately.” - Gartner
The Content Lifecycle
Source: AIIM International – ECM Roadmap 2008
Collaboration is a trending Driver…
AIIM, State of the ECM Industry 2011
Business Drivers for Social tools
AIIM, State of the ECM Industry 2011
…and Social is a trending Risk!
AIIM, State of the ECM Industry 2011
What kinds of ‘social’ are being done?
AIIM, State of the ECM Industry 2011
Emerging Trends
Consumerization
Idea Management
"None of us is as smart as all of us."– Ken Blanchard
Social Analytics
Gamification
“By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes.
Gamification describes the broad trend of employing game mechanics to non-game environments such as innovation, marketing, training, employee performance, health and social change.” - Gartner
The ECM Landscape
Source: Gartner
“Understanding the "four worlds" of ECM can help put enterprises on the path to success. Very few vendors have market-leading emphasis and ability in all four.” - Gartner – ECM MQ 2010
The Social Enterprise Landscape
• A precondition of social business is a culture of Empowerment:o Transparencyo Trusto Technology
• Develop a Social Business strategy – and get started!• Develop pro-active Governance• Stages of Evolution
o 1. The community will sell the tools and culture to one another
o 2. Information will become decentralisedo 3. Knowledge hoarding will discontinue
Where do you start?
Get Social with Intervate!
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