Internet marketing, social media the basics

By Ginger Arboleda

Manila Blogs Family: Profile and Information

As of 30 April 2011

We have (from April 1, 2008 to April 30, 2011):

383,735 page views (recently close to 2500 page views a day)240,318 visits (recently: close to 1000 visits a day)Average of 1:49 minutes length of time per visitWith a 78.88% new visits (continuously growing)

AgendaSocial Media

Define social media Identify the impact of social media to the society Identify different social media platformsRevenue Model of Social Media Platforms Investments in Social Media

Blogging 101Where to start

What is your passion? Know your market Build your brand Market Market Market!!!

Trends in Blogging

Social Media

Social Media in Plain English

Social Media

Unlike traditional media which gives one way communication, social media is media created by the people for the people.

It is a more interactive platform:Easier to “get hooked” (viral marketing)Easier to streamline the product to the demands of the

marketEasier to streamline the campaign to the demands of the

marketWORLD of mouth versus WORD of mouthTranscends “normal” demographics

Impact of Social Media

Social Media

Popular Social Media PlatformsType of Social Media Platform

Examples

1. Social Networking Sites Facebook, Friendster, Multiply, Orkut, Linked in, Plaxo, etc.

2. Blogs Blogger, Wordpress, Live Journal, Mashable, Huffington Post, Blogwatch.ph, Takbo.Ph

3. Microblogging Twitter, Plurk, Tumblr, Foursquare

4. Social Bookmarking Del.ici.ous, Digg, Reddit

5. Comment Communities Disqus, IntenseDebate

6. Podcasting Communities Blubrry, PodcastAlley

7. Content Driven Communities

Wikipedia, Ezine

8. Product Based Communities

eBay, Amazon.com

Popular Social Media Platformsin the Philippines

FilipinosOnline

91.9 MM

FilipinosOnline

29.7MM

Filipinos on

Facebook22.6MM

Top Sites in the Philippines

1. FACEBOOK

2. GOOGLE

3. YAHOO

3. YOUTUBE

4. BLOGGER

5. WIKIPEDIA

6. SULIT.COM.PH

There are different ways to earn money:Direct:

Advertisements Sponsors

Indirect: As the subject matter expert

Blog for someone else! Corporate Blogger

Revenue Model of Social Media Platforms

Money In Blogging

Money in BloggingAccording to Technorati’s State of the Blogosphere

Report for 2010:64% of bloggers report no income (vs 72% last year)18% of bloggers reported non-salary income

Mean: $9,985 /year (2008: $6,000) Corporate bloggers: $17,101

Technorati is the largest directory of blogs.By June 2008, Technorati was indexing 112.8 million

blogs and over 250 million pieces of tagged social media.

http://technorati.com/blogging/feature/state-of-the-blogosphere-2010/

Minimum Annual Wages (USA)Sector Mean

Annual

Bloggers $17,101

Food Preparation & Serving Workers, Inc Fast Food

$18,120

Cooks, Fast Food $18,230

Dining Room / Cafeteria Attendants / Bartender Helpers

$18,900

Gaming Dealers $20,290

Waiters and Waitresses $20,380

Investment in Social MediaINVESTMENT MEANS…

$ and Php

Investment in Social MediaAnd Companies that spend in investments such

as Social Media or any traditional media want to see results in terms of RETURNS ON INVESTMENT…

So what do we say when bosses ask for ROI from these media investments…

1)ROI is a business metric and not a media metric2)ROI is 100% Media Agnostic3)ROI means return on investment… period

How do we show results from social media? Here are some things to remember for you to be able to show the effectiveness of investing in social media:

1)Establish your baseline- This depends on what you plan to monitor for the rest of the year or for the rest of your campaign- Examples of this would be:a. Number of unique visits, number of page views, number of fans in facebook, etc.

Investment in Social Media

2) Create a timeline of all your media activities and media spend. This will help you track all of your media spending

3) Validate versus the data that you have if these are the correct contact points to reach your market

4) Monitor. This will help you track all of your media spending and see which is the most effective

5) Don’t be afraid to make mistakes!6) Prepare documentation on what worked

and what didn’t

Investment in Social Media

Source: 22squared.com

Samples of Social Media Interaction w/ the Brand

BloggingWhere to Start

*Illustration by Bud Cadell

Know Your MarketWho will read your blog? Who will watch

your videos?Technical: SEO

What search terms will send readers to you?How will people find you?

Demographics versus Psychographics

Build your BrandYou will not earn immediately!!!Build your content

Be perceived as the expertRide on your own fame or notoriety (if

applicable) Mohan Gumatay Perez Hilton

Build a communityActivity: TAKBO.phAdvocacy: Batang Baler

Investment Time > Investment Money

Market Market Market!!!You have content, now what?If you want to earn DIRECTly from blogging, the

more people reading your blog, the bigger your revenueAn indicator of effectiveness for corporate

sponsorshipsIf you want to earn INDIRECTly from blogging, the

more people reading your blog, the more you’re perceived as the subject matter expertEventsTie-ups (other people riding your fame)Etc

TRENDS in BLOGGING

The Trends of 2010: Mombloggers

54% of MomBloggers have been approached by Brands

Vs 33% of all Bloggers

The Edelman Trust Barometer

The Edelman Trust BarometerWhere do you generally go first for news about a company? Then where

do you go?

The Edelman Trust Barometer54%

of respondents trust Media

(right above financial institutions, post fin crisis)

The FutureBlogging will have the greatest impact on

Politics, Technology, and Business1 in 4 bloggers (25%) add content from a

mobile device39% of these people said that this has changed

their blogging styleMore short and more spontaneous postsUsing more photos to make their blog more

appealing to mobile users

Contact DetailsGINGER ARBOLEDA09178555990ginger@manilareviews.com

EJ ARBOLEDA09175400725ej@manilareviews.com